BTS and BLACKPINK compete for the title of best group in the world rankings
BTSList of the most famous singer brands, achieving a participation index of 261,097, a media index of 927,857, along with a communication index of 2,545,645, and a community index of 3,674,716, bringing the total brand reputation index to 7,409,314.
BLACKPINK came in second place, after scoring A participation index reached 148,866, a media index reached 545,540, a communication index reached 2,325,330, in addition to a community index that reached 3,193,750, bringing the total brand reputation index to 6,213,487, achieving a significant jump of 76.65% compared to the month of December.
The return of BTS
In this context, he explained Go Chang Hwan, Director of the Korean Corporate Reputation Research Institute, said that the BTS brand topped the list in light of the band’s announcement of their full comeback and an upcoming world tour, while the BLACKPINK brand came in second place after the remarkable success of its pink-themed world tour.
He added that the Lim Young Woong brand came third thanks to the growing positive influence supported by his fan community, while the Hwasa brand came in fourth place after topping the local music charts, and the IVE brand came in fifth after She strongly attracted attention with her announced comeback in February.
The Singers Brand Reputation Index is based on analyzing big data related to the brands of the artists that are most present with consumers, through their music releases and studying audience behavior. The index is divided into several axes, including participation value, communication value, media value, and community value, and is analyzed based on positive and negative interaction rates, in addition to advanced algorithms to measure reputation. This analysis allows us to understand the nature of the conversation around the brand, the parties interacting with it, the places of its spread, the volume of interaction and its causes.
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