Barcelona is preparing to build 4 skyscrapers and a luxury residential complex in Dubai and Abu Dhabi
Spanish media reported that FC Barcelona is taking a new step to strengthen its financial resources outside the stadiums, through large investment agreements in the United Arab Emirates, including Dubai and Abu Dhabi, in a new chapter of the club’s brand investment in the luxury real estate sector and commercial services.
Radio Catalunya explained that the Spanish club is close to concluding a huge deal in Dubai, indicating that Barcelona is preparing to launch a huge project that includes building four skyscraper towers bearing the club’s name, in addition to opening official stores and cafes bearing Barcelona’s identity, after KPMG began studying and evaluating the deal to determine its financial and legal dimensions.
She added: “The project aims to integrate the club’s architectural identity with its brand, so that the designs, colors and club logo clearly reflect the spirit of Barcelona within the residential and commercial complexes, giving visitors and residents a unique experience directly linked to the Catalan club.”
She continued: “The agreement includes the construction of a luxury residential complex in Abu Dhabi, bearing Barcelona’s identity, and the project’s logo will be placed on the back of the team’s shirt in local competitions starting next season, after 11 million euros were deposited as a deposit to confirm the deal.”
She continued: “The club will continue to be committed to placing a logo with a humanitarian character in the Champions League competitions, in line with the regulations of the European Football Association.”
She added: “This investment expansion comes at a sensitive time, in light of the economic pressures that Barcelona is suffering from, and its desire to enhance its sources of income in accordance with the rules of financial fair play, especially after the financial challenges that the club has faced during the past years.”
Reports indicate that the expected annual revenues from these agreements may exceed 10 million euros, ensuring the club a stable and long-term income.
The radio pointed out that despite the significant progress in negotiations, the agreement still needs the approval of the general assembly of club members, a step postponed until after the next elections, to officially become part of Barcelona’s strategy to expand outside the green rectangle and invest its brand at the international level.
She continued: “The visit of club president, Joan Laporta, to Dubai last December, which coincided with advanced stages of negotiations, confirmed the club’s seriousness in these moves, and its desire to benefit from investment opportunities in the Gulf markets to enhance its financial stability and support its future sporting aspirations.”
Spanish media published imaginary pictures of the Barcelona project in Dubai and Abu Dhabi.
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