المملكة: The Fashion Authority concludes 100 participants "Saudi brand" Within the Saudi Cup activities
Fashion Authority Share 100 "Saudi brand", as part of the Authority’s participation in the Saudi Cup 2026 activities with King Abdulaziz Square in Riyadh.
The second and final day witnessed the presentation of collections that mix traditional and contemporary designs to celebrate Saudi heritage, in addition to jewelry and accessories displays; This provides Saudi designers with a platform to reach a wider audience at the global level, and these shows reflect the convergence between authenticity and modernity, and present a new vision for the Kingdom’s creative identity.
Interaction and Uniqueness
The shows this year were characterized by a higher level of interaction and uniqueness compared to previous editions, as attendees had the opportunity to explore how designers achieve a balance between preserving traditions and openness to experimentation, through the use of craftsmanship and narrative. Stories, and contemporary aesthetics in their designs. The exhibition also formed a window for the international audience to see the rapidly growing fashion scene in the Kingdom.
The 100 program is considered "Saudi brand" One of the pioneering initiatives of the Fashion Authority, which aims to nurture emerging talents and accelerate their access to the global arena, through strategic partnerships such as the Saudi Cup, where the authority continues to create qualitative opportunities that enhance Saudi creativity and celebrate the cultural narrative.
Heritage Decorations
The exhibition pieces draw their inspiration from heritage decorations, fabrics and conceptual narratives, while re-presenting them through innovative designs that suit the aspirations of the modern audience, as the exhibition aims to celebrate national identity, highlight local talents, and showcase The evolution of Saudi fashion.
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