Ramadan offers stimulated sales… and buyers are more focused on the details of the units

Real estate companies have recently launched promotional offers that gave buyers discounts of up to 30% when paying the price of the real estate unit in cash, or a guarantee of an investment return of up to 9% annually, in addition to facilities for the down payment for the purchase.

Real estate agents reviewed to Emirates Today the sales movement during the month of Ramadan, pointing out that the month of Ramadan was a unique opportunity to seize real estate offers that greatly supported sales. They explained that Ramadan witnessed a more aware trend among investors and end-users in the real estate market, at a time when buyers became more focused on the details of real estate units, such as plans and spaces.

Promotions

In detail, real estate companies have recently launched promotional offers within the framework of competitiveness and to support sales growth. These offers, monitored by Emirates Today, included giving buyers discounts of up to 30% when paying the price of the real estate unit in cash, or guaranteeing an investment return of up to 9% annually.

The offers also included facilities for the down payment for the purchase, and special discounts for the month of Ramadan at the rate of 3% of the offering price, while another offer included providing a car to the citizen buyer when purchasing a real estate unit.

According to statistics prepared by “Emirates Today” based on data from the “Dubai Rest” application of the Dubai Land Department, real estate market sales in Dubai during the month of Ramadan 2026 grew by 39.16% on an annual basis, exceeding 50.1 billion dirhams, while the real estate sector in Sharjah recorded an exceptional performance during the month of Ramadan 2026, as cash transactions amounted to about 4.6 billion dirhams, with strong growth. Its rate is 71.8%.

Investor awareness

The founder and CEO of AKN Real Estate, Abdullah Kazim Al Nuaimi, said, “The real estate market in Dubai continued its upward performance during the month of Ramadan 2026, an extension of the pace it witnessed in recent years,” stressing that “this momentum has continued despite the current exceptional circumstances, which reflects the awareness of investors and end users.”

Al Nuaimi added to Emirates Today that “the month of Ramadan was a unique opportunity to seize real estate offers, in light of the incentives and facilities offered by developers,” pointing out that “investors have become more aware of these opportunities, which was reflected in the volume of demand in the market.”

He stressed that the market witnessed a remarkable demand from investors and end users alike, as many of them benefited from the offers presented, such as exemption from Land Department fees and various discounts that enhance the attractiveness of real estate investment in Dubai.

He explained that “the majority of offers during the month of Ramadan 2026 focused on payment plans linked to cash payments or until the delivery of the real estate unit, while the market did not witness a noticeable spread of payment plans after delivery, which reflects the current strength of demand.”

He attributed the absence of this type of offer (payment after handover) to the developers’ keenness to accelerate cash flows in light of the strong momentum, and expressed his hope that the coming period will witness the introduction of more flexible payment plans, especially those that extend after the handover of the real estate unit, because of their role in supporting new investors and end users.

Al Nuaimi stressed the importance of providing more facilities and initiatives that contribute to expanding the investor base. He said: “It is noticeable during the month of Ramadan that there is a more aware trend among investors and end-users in the real estate market, as the purchase decision is no longer made randomly, but rather is based on careful study and selection.”

He explained that buyers are now focusing more on the details of real estate units, such as plans and spaces, which reflects their high level of real estate awareness, stressing that this shift enhances the quality of investment decisions and indicates the maturity of the market.

Enhancing competitiveness

In turn, real estate expert and CEO of Al Soum Real Estate Company, Sufyan Al Salamat, said, “The offers presented in the markets during the recent period have greatly enhanced competitiveness in the real estate sector, and have contributed to supporting sales remarkably, especially with the provision of facilities to buyers.”

He stressed that “the real estate markets are witnessing strong demand, which has enhanced competition between companies to increase their market shares in attracting more dealers,” expecting offers to continue during the coming period, in the context of continued high demand and increased competitiveness.

In the same context, the real estate broker, Magdy Abdel Aziz, said, “Real estate markets are characterized by a high diversity of projects and maintained strong levels of demand, which in turn led to an increase in the competitiveness of companies in offering additional offers and facilities to obtain larger market shares from their unit sales.”

Abdulaziz expected that many offers would continue in the markets in light of strong demand and competition, pointing out that the offers enhance the growth momentum of real estate sales and provide added value to customers.

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Demand strength

Real estate broker, Ahmed Bakr, said, “The offers presented in the country’s real estate markets during the recent period are among the positive aspects that have enhanced the growth of real estate sales at exceptional rates, while providing privileges that keep pace with the requirements of many dealers.”

He explained that “the strength of demand in the real estate sector was one of the biggest incentives that encouraged many companies to put forward expanded offers in the sector, in a way that allows them to attract more new buyers.”

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Real estate in Ramadan

Real estate market sales in Dubai during the month of Ramadan 2026 grew by 39.16% on an annual basis, exceeding 50.1 billion dirhams, compared to 36 billion dirhams during the same month last year, an increase of 14.1 billion dirhams. According to statistics prepared by Emirates Today, based on data from the Dubai Rest application, affiliated with the Dubai Land Department, real estate sales included the sale of 12,54 residential units and 1,327 buildings.

Sales of ready properties accounted for the largest share of total sales, with a value of 25.78 billion dirhams, while off-plan properties recorded 24.33 billion dirhams.

In Sharjah, cash transactions during the month of Ramadan 2026 amounted to about 4.6 billion dirhams, a growth of 71.8% compared to the same month of last year, which recorded 2.7 billion dirhams.