“Xola” and"Dubai Film and Electronic Games" They announce a strategic partnership to connect game developers in Dubai with global markets

Dubai, May 21 / WAM / Exola, one of the leading global companies in the field of trade in the electronic games industry, in cooperation with the Dubai Film and Electronic Games Office, announced the signing of a strategic partnership aimed at accelerating the growth of the electronic games industry and expanding commercial access opportunities for developers working in the Middle East and North Africa region.

The partnership was announced during the GamesBit 2026 Summit, which was held in Los Angeles, California.

The partnership will combine the global commercial infrastructure provided by “Exola”, including direct sales stores to consumers, smart payment systems that support more than 1,000 payment methods across more than 200 regions around the world, tools to enhance player interaction, and the efforts of the Dubai Film and Electronic Games Office aimed at consolidating Dubai’s position as a leading global destination for the development and publication of electronic games.

Under the agreement, the two parties will work to launch a joint program to accelerate the growth of studios specialized in game development in Dubai, in addition to preparing specialized studies and indicators on the electronic games market, and developing paths of cooperation and mutual opportunities for developers and sector leaders through their global networks and main events.

Ritis Joseph Yan, Senior Vice President of Strategic Initiatives and Global Partnerships at Exola, said: “The electronic gaming industry today is witnessing increasing competition between markets that are seriously investing in building the appropriate commercial infrastructure. Dubai has taken important steps in this direction to support the future of the sector. This partnership represents an opportunity to transform these ambitions into real and sustainable opportunities for developers in Dubai, as well as for international studios wishing to be part of this growth.”

For his part, Faisal Kazim, Director of the Electronic Games Department at the Dubai Film and Electronic Games Office, said: “This partnership directly reflects our vision aimed at consolidating Dubai’s position as one of the most prominent global destinations for the development and publication of electronic games. By providing world-class infrastructure, a supportive system, strategic partnerships, and broader market access opportunities, we seek to enable developers in Dubai and the region to expand globally. The commercial capabilities and international reach of Xola represent an important addition to support This trend.

In turn, Berkeley Eggens, Chief Marketing and Growth Officer at Exola, said: “The Middle East and North Africa region is one of the fastest growing electronic gaming markets in the world, and Dubai is at the heart of this rapid growth. We are working together to develop an integrated system that helps local developers, of all sizes, transform their regional success into a global presence.”

The announcement of the partnership comes as an extension of the growing relationship between the two sides, as Faisal Kazim also participated in the “Global State of the Games Industry” session at the Games Beat Summit, alongside Berkeley Eggs, and the two parties discussed the most prominent transformations and trends that are reshaping the electronic games industry globally, in a dialogue that reflects the level of cooperation and coordination that supports this partnership.

This partnership comes at a time when the electronic gaming market in the UAE is witnessing rapid growth, driven by high levels of public interaction and increased government investments in creative industries, in addition to Dubai’s vision to consolidate its position as a regional center for media, technology and entertainment.

It is expected that the two parties will announce more details regarding joint programs and initiatives in the coming months.

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