المملكة: In detail: the opening of the international headquarters of Silah in the British capital, London

Saudi-British relations

His Highness the Ambassador stressed that the opening of the international headquarters of Silah in London reflects the growing Saudi presence globally, and embodies the development the Kingdom is witnessing in the sports and entertainment sectors in light of the Kingdom’s Vision 2030. It also confirms the strength of Saudi-British relations and the opportunities it provides to strengthen partnerships between the two countries, wishing the company further success and expansion.

His Excellency Counselor Turki Al-Sheikh said: "Today, Sela Company represents a national model capable of competing globally, with its accumulated experience and qualitative partnerships that have contributed to the implementation of a number of the largest sporting and entertainment projects and events.

The opening of this headquarters in London comes as an important step to strengthen its international presence, expand its network of relationships, and support the implementation of more global projects during the next phase."

Sports and entertainment events

For his part, the Managing Director of Silah Company, Dr. Rakan Al Harithi, said: "We are proud of the visit of His Royal Highness Prince Abdullah bin Khalid bin Sultan and his opening of the company’s international headquarters in London, and we are also proud of the visit of His Excellency Counselor Turki Al Sheikh, which reflects the support enjoyed by the company’s path and future aspirations. This step represents an impetus for continuing the process of international growth and expansion, and embodies Silah’s ambition to build long-term strategic partnerships and provide world-class experiences, which enhances its presence in international markets and supports the Kingdom’s growing position in the sports and entertainment sectors."

He added: "Since the company’s Board of Directors approved the expansion, Sila has worked to attract the best international cadres in this field, in order to compete in organizing the most prominent international occasions and events. We look forward to a new phase of international partnerships, qualitative investments, and consolidating Sila’s position as a global Saudi company extending from the Kingdom to the world."

Sela’s headquarters in London is a center for its international operations, as it contributes to strengthening its relationships with global regulators, rights holders, facilities, and production partners, in a way that supports its plans for expansion in international markets.

Sela has also become a major partner in implementing a number of the most prominent sports and entertainment projects and events, through its cooperation with Riyadh Season and a wide network of local and international partners, which reflects its growing global presence and its role in developing world-class experiences that enhance the Kingdom’s position. As a leading destination for entertainment and sports.