Mohamed Alabbar is a keynote speaker at the third edition of the One Billion Followers Summit

The “Billion Followers Summit”, the first summit specialized in shaping the content industry economy, and the largest of its kind in the world, announced the joining of Mohammed Ali Al Abbar, founder and managing director of Emaar, to the list of key speakers at the summit organized by the UAE Government Media Office, and participating It includes an elite group of the most important leaders of international companies, and the most prominent global influencers and content makers.

The summit also announced that Emaar has joined the list of strategic partners for the third edition of the summit, which is hosted by the United Arab Emirates from January 11 to 13 next, at (Emirates Towers, Dubai International Financial Center, and Museum of the Future) in Dubai, under the slogan “Content “Purposeful.”

The Emaar and Burj Khalifa accounts have more than 5 million followers on social media.

During the Billion Followers Summit, Muhammad Ali Al Abbar will review his career in the field of investment, business development and launching pioneering projects, and how he was able to launch the “Emaar” company, which he founded in 1997, to become one of the most important real estate development companies in the region and the world.

Mohamed Alabbar’s investment activities range between real estate, retail trade, hospitality, e-commerce, technology, logistics services, and food and beverages. He is the founder of the “Noon.com” website, which he launched in 2017 and has become the first e-commerce platform in the region that is characterized by an integrated digital ecosystem. Chairman of the Board of Directors of Eagle Hills Company, and Chairman of the Board of Directors of Americana Group.

Alabbar is also a major investor in Middle East Venture Partners MEVP, a fund that offers investors investment opportunities in the technology sector in the Middle East, North Africa and Turkey region.

Inspiring the new generation

Mohammed Ali Al Abbar said: “Through our partnership with the Billion Followers Summit, we look forward to contributing to highlighting the UAE as a leading destination in real estate and tourism investment, and creating creative content that reflects the excellence of Emaar’s projects and its strong presence in the new media landscape. We are pleased to be part of the success of the Government Media Office.” The UAE is organizing the One Billion Followers Summit, which brings together the most prominent influencers, content makers and creative minds from all over the world under one roof in the United Arab Emirates.

He added: “Our partnership with the One Billion Followers Summit represents a unique opportunity for us to consolidate Emaar’s presence in creative activities that are full of opportunities and young talents, which can contribute with us to strengthening the connection of many economic sectors such as retail, hospitality, entertainment, real estate, and others with modern digital transformations and marketing through social media.” Social media to achieve greater spread and reach a wider audience, by inspiring the new generation of content makers and influencers and encouraging them to use Emaar projects as global icons that contribute to telling inspiring stories about Dubai’s development.”

Support content creators

The partnership between the “Billion Followers Summit” and “Emaar” aims to support content makers and maximize their influence by informing them of the latest developments taking place in the hospitality, entertainment, retail and real estate sectors, and the digital transformations that affect them, and supporting the digital transformation in the real estate sector, which leads to the advancement of the content industry. Al Hadif, through cooperation with influencers and content makers to produce visual content that attracts tourists, investors and customers, works to enhance the Emaar brand and contributes to attracting new international investors and partners. And establishing new partnerships that would double the size of the creative economy market and increase its contribution to accelerating comprehensive development plans in the region and the world.

Emaar is considered one of the world’s leading companies in the field of real estate development and is one of the largest real estate developers in the UAE. It is famous for developing giant real estate projects such as Burj Khalifa, the tallest building in the world, and Dubai Mall, the largest shopping center in the world. Emaar recorded 14.4 billion dirhams in total revenues. During the first half of this year, net profits reached 7.8 billion dirhams, before taxes, achieving growth of 17% and 33%, respectively, compared to the same period last year.