Launching the first new K-Pop girl group for the first time since 2020

SM Entertainment, the agency specializing in the K-Pop field, announced the launch of its first new girl group in 5 years.
This launch comes for the first time in 2020, since the emergence of the “Aespa” band.

“Hearts to Hearts”

She noted that the 8-member girl group, “Hearts2Hearts,” will debut on February 24.

Through a teaser video, the agency surprised K-Pop fans with the band’s debut during a concert held on the occasion of the agency’s 30th anniversary in Seoul on Sunday.

K-pop girl groups

The band’s name refers to its goal to connect with fans around the world through a mysterious and beautiful musical world full of different emotions and sincere messages, and to move forward together as a broader group “we.”
The statement stated, “Based on our unique cultural heritage built over a long time and our strong planning capabilities, we will display different colors from many aspects, such as music, performance and visual images.”