Creative industries are important in shaping the cultural identity of societies

Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, President of the Culture and Arts Authority in Dubai, toured the arts and culture exhibitions held within the activities of the 55th annual meeting of the World Economic Forum in Davos, stressing that it is that the arts and creative industries are important in shaping the cultural identity of societies.

The tour highlighted the emerging trends at the intersection of arts and culture with technology, focusing on the role of these areas in facing global challenges and promoting innovation and sustainable development.

Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum was accompanied on the tour, Head of Arts and Culture at the World Economic Forum, Joseph Fowler, where exhibitions that highlighted the transformational capabilities of digital technology in creative industries were reviewed.

The tour showed how technology integrates with artistic expression to enhance creativity, preserve cultural heritage, and enhance global cooperation, while highlighting originality and emotional depth of human creativity.

Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum affirmed the UAE’s commitment to support arts and culture as basic pillars for sustainable development and innovation. Her Highness said: “The UAE is aware of the unlimited ability and capabilities of creativity and innovation in building bridges between cultures and enhancing societal progress, and we are keen to enhance the creative scene while preserving cultural values ​​that constitute the essence of our national identity.”

The tour included identifying many new artistic and cultural trends that are based on integrating technologies such as artificial intelligence and digital platforms in the fields of art, and how these developments can expand access and increase inclusiveness. Discussions also dealt with the importance of achieving a balance between innovation, preserving the originality of culture and enhancing human ties through the arts.

This tour highlighted the pivotal role of the UAE in promoting cultural excellence and innovation through its global partnerships with the World Economic Forum. Through its participation in these leading platforms, the UAE continues to enhance its position as a global leader in supporting creativity, cultural dialogue and technological development, and consolidating its leadership in formulating a more sustainable future.