"Malanti" She reviews her strategic growth plans in 2025

Abu Dhabi, March 12 / WAM / The General Assembly of Meliplai Group, the Abu Dhabi -based investment company, held a meeting at the company’s headquarters in the Ring Tower, in the business area in the Abu Dhabi Global Market, to discuss its financial achievements and strategic expansion through major acquisitions, and to put a clear vision to achieve sustainable growth during the year 2025. Mustablai has strengthened from its leading position in In 2024, the market completed three successful acquisitions in the movement of mobility, media and beauty care, where the “Emirates Leadership Education” acquired a 51% stake in “Excellence Service for Investment LLC”, the parent company of the Excel Center for Dubai driving center in Dubai.

The Omurfia Group, the company specialized in the field of beauty care and owned by 51% for the Mustablay Group, has 100% of The Groming Companible Holding, and the group entirely acquired the “Back Light Media”, a leading company in the field of external digital ads.

These acquisitions, in addition to the strategic expansion and the raising of the operational efficiency of the stable and powerful group companies in the market, led to the strengthening of the strong performance of the group during the year, as its financial statements for 2024 revealed the registration of net profits, with the exception of fair value changes, at a value of 1.04 billion dirhams.

In 2024, the group focused on enhancing efficiency by applying carefully systematic and studied methods to enhance efficiency, reduce costs, improve operational performance through rationalization of purchases, unify some jobs and responsibilities within the group, and simplify the organizational structure by reducing administrative levels or excessive processes of need, in business.

Technology played a fundamental role in supporting this strategy, as the group succeeded in modernizing its technical infrastructure and adopting innovative solutions to enhance revenues.

As a result of these efforts, efficiency gains exceeded 50 million dirhams, exceeding the first goal of 45 million dirhams, which led to an increase in operational profits before interest, taxes, destruction and consumption by more than 6%.

“This year has been characterized by decisive measures and strategic growth, supported by a clear focus on building and expanding vertical experiences, operational efficiency and diversification in investment,” said Sayed Boshair Shuaib, Chairman of the Malagli Group.

He added: The three main acquisitions that we made in 2024 are a clear example of this approach, which enhances synergy and opens the door to new revenue flows through our subsidiary companies. Meanwhile, we have strengthened our basic actions, ensuring the sustainability and acceleration of growth. The Multigli Group will continue to determine valuable opportunities, harness advanced technologies to enhance the competencies supported by artificial intelligence, and pushing our subsidiaries towards sustainable and highly influential growth. ”

For her part, Samia Bouazza, CEO and General Director of the Mustablay Group, said: “In 2024, the revenues of our group for the Financial Year exceeded 2 billion dirhams, with an increase of 56% on the basis And consumption, as a result of the realization of goals in addition to the value, and the expansion of efficiency with the leadership in the market. The necessary, which has achieved proficiency in efficiency exceeding 50 million dirhams. “

Bouazza added: “We are in the position of a strong acquisition with the ability to invest 4 billion Emirati dirhams, and we are ready to benefit from any transformations coming in the market.”

The members of the General Assembly have agreed to all the items listed in its agenda, including discussing and approved the report of the Board of Directors regarding the company’s activity and financial status, in addition to the discount of members of the Council and the accounting monitors for the ending fiscal year, and the appointment of account monitors for the current fiscal year.

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