A big gap between the league clubs marketing .. and 3 clubs without sponsorship

A statistic conducted by «Emirates Today» revealed that marketing care is limited to large clubs in the ADNOC Professional Football League, which its shirts give an additional advantage to increase their financial return and support their economic stability, within its investment plans in players and infrastructure.

The statistic showed a large gap in the marketing capabilities between the mass clubs and its least competitive counterpart, and this was evident in a strong presence of strategic partnerships extending to Sharjah clubs, Al -Ahly and Al -Ain youth with various brands, while Khorfakkan relies on one sponsor (Caltex International), and clubs such as Kalba, Bani Yas and Al Wahda are cooperating with relatively limited sponsors, and the great surprise embodied In complete absence of care in Al -Battah, Al -Arabiya and Dibba Al -Hosn clubs.

The companies sponsoring the crews play a pivotal role in supporting football clubs, for their contribution to providing financial resources that enable clubs to compete at the highest levels.

With the second leg of the ADNOC Professional League, the great disparity between clubs in the table, which reflects commercial strategies and the ability of clubs to attract distinguished partners.

A strong diversity and investment

Al -Ahly youth tops in terms of the number and diversity of the shepherds, and its crews are adorned with a large number of prominent brands, such as (Abdul Wahid Al Rostamani Group – Nissan, Bin Ghati and Dubai Water, Kano Group and Dubai Authority for Integrated Economic Zones – Diez, and Sen and Sand Sport), a diversity that reflects the club’s capabilities in attracting major partners in various sectors, which enhances its financial resources and gives him superiority A clear commercial.

Al -Ain is no less powerful, as it appears on its crews prestigious signs such as (Abu Dhabi First Bank, Nervana Tourism, Sas Real Estate and Etmaial International Holding).

Al Ain is distinguished in its partnership with large financial and real estate institutions, which reflects its economic stability and the strength of its trademark, especially after crowning the AFC Champions League for the second time in its history and its expected participation in the Club World Cup next summer.

Nadia Al -Wasl and Al -Nasr receives the auspices of real estate development companies, as the “Emperor” is sponsored by (Hana Real Estate Development Company, the Dubai Real Estate Center and the Insurance and Medicine Insurance), while the “Dean” is sponsoring prominent companies with (Shuba Real Estate, Samana Real Estate Development and Demix – Dubai for Ready Made Corina and Emirates Islamic Bank).

On the other hand, Ajman depends on the main shepherds such as (Ajman Bank and the Facilitated Real Estate), while the unit has only two care with Ekwati to mediate in currency and securities trading and Burjeel Hospital, but they do not appear at the front of the shirt, but the first appears on the shoulder and the second on the back.

Local sponsorship

Sharjah relies on partnerships of a prominent nature within the “smiling emirate”, such as the Free Zone of Sharjah International Airport and the Sharjah Electricity, Water and Gas Authority through the Zalal water factory, in addition to the University Hospital in Sharjah and the National Paints, and these carees indicate the club’s association with strong institutions locally, which enhances its commercial presence in the emirate.

Limited stability and partnerships

Al -Jazeera relies on a limited partnership, but it is stable with Mubadala, which is a milestone as it has been appearing on the shirt since the participation of “Abu Dhabi’s pride” in the 2017 Club World Cup, and at that time it has been decorating the team’s clothes set.

It is the same case with the Bani Yas Club, which has a partnership with the Abu Dhabi Islamic Bank and the Kalba Club with the Sharjah Investment and Development Authority – Shorouk, and Khorfakkan with the Caltex International Company – the distributors approved for oils such as Tixx and Inoc.

Unique care

Al -Jazira club succeeded in providing an official sponsor not only for the match shirt, but also for the training shirts by signing a contract with Kano Energy Company, whose slogan has become on the team’s training shirts, which is a type of care that no other club signed.

Green spaces in 3 clubs

At a time when the shirts of 11 clubs are adorned with sponsorship that gives clubs a financial advantage, the major paradox appears in the clubs of Al -Batta, Al -Arabism and Dibba Al -Hosn, which do not have any sponsors at all, which puts them in a difficult position in terms of securing the financial resources needed to support their career in the league and rely fully on government support, but at the same time they are considered green spaces that the sponsors can obtain.

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Al -Fardan: Care contracts are made by personal efforts

Ibrahim Al -Fardan: It is necessary for the sponsors to obtain mutual benefits, such as the possibility of accessing fans’ data to enhance the promotion of their products.

The second deputy to the Chairman of the Board of Directors of Al -Nasr Club specialized in sports investment, Ibrahim Al -Fardan, called for the need to benefit from the specialized marketing companies, so that it is granted a privilege to bring sponsors in exchange for a percentage of the value of sponsorship contracts, which contributes to enhancing investments and developing the financial returns of clubs.

Al -Fardan told «Emirates Today»: “Several companies that provide care for clubs, especially real estate development companies and banks, are their primary motivation is the national responsibility.” He pointed out that “it is necessary for the sponsors to obtain mutual benefits, such as the possibility of accessing fans’ data to enhance the promotion of their products.”

On the reason behind the big gap in the care market between clubs, Al -Fardan said that the care contracts are concluded with personal efforts, through individual contacts from members of the boards of directors or the club’s poles in sponsoring companies, and Al -Fardan stressed the importance of organizing a conference that brings together the clubs and the concerned authorities to discuss ways to develop the sports care market, with the need to prepare for it.

. The sectors sponsoring companies play a pivotal role in supporting football clubs.

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