المملكة: “Designed in Saudi Arabia” highlights local quality and creativity

The CEO of the Architecture and Design Arts Authority d. Sumaya Al -Suleiman on the launch of the “Designed in Saudi Arabia” seal, a accreditation granted by a specialized committee affiliated with the Authority for products that achieve the highest design standards.
This seal aims to highlight local quality and creativity, and support designers in a global competitive market.

She emphasized in a statement to “Today” that the authority seeks to build a stimulating environment for architectural and design creativity, which enhances the Saudi identity, and pushes local production to broader horizons of appreciation and spread.

Clear professional pillars

Al -Suleiman emphasized that the authority is going according to clear professional pillars, which are to support education, promote scientific research, and adopt sustainability practices.
She pointed out that these pillars were reflected in a number of specialized conferences and events organized by the authority, including the recent academic forum in Dhahran, which discussed the impact of technology and artificial intelligence on the future of education, design and intelligence.

Al -Mansa’i leads the discussions

Al -Suleiman explained that artificial intelligence issues discussions in the forum, because of its increasing impact on the design industry, whether in the implementation tools or creative thinking mechanisms, which requires academic and professional preparation to deal with these transformations.

And on the most prominent achievements of the authority, Al -Sulaiman revealed that the Kingdom’s wing won the Golden Award from the New York Awards for Architectural Design for the category of “cultural architecture”, noting that the authority led the design path in the “Expo” wing, describing this victory as “a national achievement that we are all proud of.”

Great international architectural activities

In the context of the international attendance, she indicated that the Kingdom participated in major international architectural activities, including the Venice Biennial for Architecture, and the Milan Design, in addition to preparing to participate in the London Design Biennial in early June.

This is within the framework of the authority’s keenness to represent the Kingdom in international forums and enhance its creative image.

Al -Suleiman also talked about the authority’s initiatives to support the sector and local practitioners, stressing that the authority is not satisfied with celebrating the products, but rather honors designers and brands behind it, including a pavilion for local products within the Down Town Exhibition for Design.

Down Town Design Riyadh

This came during the “Dawn Town Design Riyadh” exhibition, which presents the first specialized event in contemporary and high -quality designs in the Kingdom.
The exhibition will be held in the heart of the Jax neighborhood, the cultural district of Riyadh, from May 20 to 23, in partnership with the Architecture and Design Authority of the Saudi Ministry of Culture.