Money and business

Emirates Airlines holds a historical partnership with Bayern Munich club

Emirates Airlines has announced a seven -year historic partnership with Bayern Munich, winning the German Football League “Bundesliga” 34 times, and the Champions League 6 times. Under this agreement, Emirates Airlines becomes the “platinum partner” for the first team of the German club, starting from the 2025-2026 season until the end of the 2031-2032 season.

Bayern is one of the largest clubs in the world, and has a wide and active mass base of more than 140 million fans around the world, and has a rooted brand in the unique Bavarian identity. The club also enjoys an official membership that exceeds 410 thousand members, and it is among the largest in world football clubs, which reflects the depth of societal ties and wide public support. The presence of the club’s fans extend to more than 100 countries through the official fans’ ties, which enhances its position as a global football destination.
This multi -year partnership will give Emirates Emirates Airlines a prominent presence of its brand through the advertising paintings surrounding the stadium and LED screens, which are shown in front of the fans around the world, along with two distinctive camera carpets on both sides of the field. The agreement also includes exclusive shares of tickets and hospitality advantages, as well as a special suite for Emirates Airlines in “Allianz Arena”, Bayern Munich stronghold. Emirates Airlines will also obtain the rights to use the photos of team players, and its brand will appear in the background of the club’s press conferences, television interviews, and other public and digital events.

Sir Tim Clark, President of Emirates Airlines, said: “We are proud of our partnership with Bayern Munich, the most famous German club and one of the global sports giants. This historical partnership goes beyond traditional commercial frameworks, as it embodies our deep commitment to the German market, which is a major axis in our European network. Through this cooperation, we are linked to the legacy of the ancient club and its exceptional community. We look forward through this partnership to build relations A document with millions of Bayern fans around the world, celebrating excellence, a value we share in Emirates Airlines with this legendary club. “

Bayern Munich, Michael Didrich, said: “Bayern club is pleased to include a brilliant and reliable name like Emirates Airlines, which has shown a long -term commitment to supporting European football. Emirates Airlines is an ideal partner that enables us to achieve our sports goals, and its global network helps us to reach the football fans around the world and support our plans for international expansion.”

This partnership also represents the return of Emirates Airlines to the German Football League, at a time when the club’s fans base is rapidly growing in major markets around the world, such as the United States and Asia. With its wide global network and global services, Emirates Airlines has the ideal capabilities to strengthen these ties.

Football is one of the main pillars of the Emirates Airlines sponsorship strategy, which is evident through its prestigious partnerships with a group of clubs and championships around the world. The slogan “Fly Better” from Emirates Airlines appears on the shirts of a number of the most prominent European clubs such as AC Milan, Real Madrid, Olympic Lyon, Benfica and Arsenal, and the Emirates Airlines logo appears on the back of the training shirts of Al Ain Emirates Club during all local and international matches as of the next season.

Emirates Airlines also has the rights of the “Emirates” stadium for Arsenal Club.

Emirates Airlines also continues its long -term partnership as a major sponsor of the FA Cup, the oldest and largest local football championship in the world, which is currently known as the “Emirates Airlines Cup FA”. At its headquarters in the UAE, Emirates Airlines supports the UAE professional league.

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