The Minister of Tourism and Antiquities launches a promotional campaign to highlight the importance of tourism for society
, today, Sherif Fathi, Minister of Tourism and Antiquities, launched a new promotional campaign under the slogan & ldquo; we are Egypt & rdquo; which aims to highlight the positive values and behaviors of the Egyptian people, especially in its dealings with tourists, and to emphasize the vital role that tourism represents in supporting the national economy and enhancing Egypt’s image as a leading tourist destination. Global. It is not just a promotional campaign, but rather a national message that reflects the authentic values of the Egyptian people from the generosity of hospitality, magnanimity, good treatment and other authentic values that represent one of the most important elements of tourism attraction for Egypt, which gives the tourist an unforgettable experience, and makes him repeat his visit to the Egyptian destination. Its return is directly beneficial to society, especially local communities surrounding the tourist and archaeological areas. The minister indicated that another series of these campaigns will be implemented, pointing out & nbsp; Until the tourism industry is based on the freedom, ease and safety of moving, moving and enjoying a distinct tourism experience. And through which the categories that deal with the tourist are addressed to the citizens, and the axis & quot; simple actions that make a big difference & quot; And through which the importance of tourism is clarified for the Egyptian economy, and the axis of & quot; each one is the ambassador of his country & quot; And through which the Egyptian society is emphasized in spreading the positives and urged the Egyptians to share the positive atmosphere and attitudes and promote the distinguished destinations, experiences and tourism products that their country enjoys. Electronic ads on various social media platforms and the official sites of the ministry and the authority, for three months. Awareness directed to various societal groups, with the aim of encouraging internal tourism and introducing the Egyptians to the various tourism components that their country abounds. For antiquities, Engineer Ahmed Youssef, Assistant Minister for Strategic Affairs and Acting CEO of the Egyptian General Authority for Tourism Activation, Mr. Ahmed Obaid, Assistant Minister for Diwan Affairs and Permanent Deputy of the Ministry, Engineer Mustafa Ali El Din, Assistant Minister for Minister Office Affairs, Mr. Mohamed Salama, Head of the Central Administration of Tourism offices at the Egyptian General Authority for Tourism Activation, and Mr. Ahmed Nabil, Minister of the Minister for Aviation and Follow -up, and Dr. Mohamed Shaban, Minister of Digital Services, Professor Suzan Mustafa, Director General of Tourism Promotion at the Egyptian General Authority for Tourism Activation, Professor Iman Abdel Rahman, Director General of the General Administration of Tourism Awareness at the Egyptian General Authority for Tourism Activation, and Professor Nermin Hanafi, Director General of the Tourism Relations Department of the Egyptian General Authority for Tourism Activation.
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