Dubai Digital reveals the virtual family members, and the community vote chooses the name “Latifa” for the girl

Dubai digital thanked the community members for the great interaction witnessed by its recent interactive initiative, to choose the name of the first Emirati virtual figure in a participatory manner, as the number of participants in the vote reached about 14 thousand people, and the results resulted in naming the character in the name of “Latifa” by 43%of the votes, followed by “Mira” by 37%, and “Dubai” by 20%.

In completion of this great societal interaction, Dubai Digital revealed the UAE virtual family members born with artificial intelligence, as the virtual character “Latifa” appeared through a short video on social media platforms, announcing its name, and the audience’s families with her family, which includes her father, “Mohamed”, her mother “Salama”, and her brother “Rashid”. This family represents the first Emirati digital model that is inspired by the values of the local community, addresses its various categories and languages, and supports Dubai’s digital efforts in developing innovative media tools that enhance smart communication and contribute to raising awareness of digital government services in a simplified and interactive manner.

This step falls within the series of qualitative initiatives launched by Dubai Digital in the framework of the “Year of Society” announced by His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the State, may God protect him, with the aim of consolidating the concept of participation and promoting constructive communication with members of society. The new virtual family aims to play the role of “digital ambassadors”, through fictional content that reflects digital life in Dubai, enhances technical culture in a context close to people’s lives and establishes the concepts of digital transformation in an easy and attractive way.

In the next stage, Dubai is working on developing integrated communication identities for virtual family members, through fictional and awareness content targeting multiple age and societal categories, which contributes to facilitating identification of digital services in educational entertainment ways. “Latifa” and her family are scheduled to start appearing during the coming period through social media platforms to enhance awareness of Dubai digital initiatives, and stimulate safe and responsible behavior in digital space.