Bridge" The pioneers and makers of media policies will meet at the International Forum for Government Communication in preparation for the 2025 summit in Abu Dhabi
Sharjah, September 11 / WAM / Within its preparatory global tour of the “Bridge 2025 Summit”, the largest global event in the media, content and entertainment industry, which is organized in Abu Dhabi from 8 to 10 December .. And workers in government communication.
The forum formed a strategic station to display the “Bridge” vision aimed at building a global bridge that enhances joint work in the media, content and entertainment sectors and promotes effective communication in the most influential sectors in the awareness and taste of people Global in the context of preparing for the upcoming summit paths in Abu Dhabi.
His Excellency Dr. Jamal Mohamed Obaid Al -Kaabi, Director General of the National Media Office, Deputy President of “Bridge”, stressed that the International Forum for Government Communication represents a natural station for the launch of “Bridge” from Sharjah because it places the essence of government communication in the heart of the media industry and content, explaining that the media is no longer a screen or newspaper only, but an integrated system of goals and tools that affect people’s awareness and development and draws relations between countries and societies.
He pointed out that there is a gap in the absence of a comprehensive platform that brings together creators, investors and distributors in one space, which is what “Bridge” seeks to address by creating a permanent global system for cooperation and innovation that is in one destination, which is making the future of the media and content.
His Excellency said that government communication today is no longer just official statements and statements, but rather passes through the cinema, drama, entertainment content and general dialogue to reach the masses in faster, deeper and more influential ways, and from here comes the importance of ‘Bridge’ as a global system that gives governments and decision makers a rare opportunity to redefine their role from the messaging industry to the engineering of influence and from following the trends to participate in formulating international policies and standards .. in Bridge no We separate governments and content makers, but we put them on one table to re -draw the features of the future.
He added that the “Bridge” 2025 “Bridge” will not be just a media forum but rather a comprehensive vision that re -set up the media, content and entertainment in its correct place as parks for development, culture and civilization through which the UAE adopts a platform that supports, connects and enables not for a transient event but for a permanent system that makes value and opportunities and opens the way for partnerships that exceed the borders.
The event witnessed a dialogue session entitled “Bridges No Walls” with the content maker Tariq Skik, who presented his vision on the deep humanitarian role of content in the lives of individuals and societies, explaining that the motivation behind the content industry and its participation with others is not a desire to spread or interact but rather an internal need to leave a mark that exceeds the limits of age and time.
He called on everyone, whatever his field or specialization, to be part of this joint responsibility. The engineer, the doctor, the teacher, the student, and the media are all able to produce content that establishes a positive image of their societies and provides a different narration from the one imposed by others.
The event also included an intellectual session entitled “Constituent visions of media that creates stronger societies” presented by academic and political analyst Dr. Moataz Abdel Fattah, during which he touched on the pivotal role of the media in spreading values and building more cohesive societies, stressing that the responsibility of countries is not limited to spreading facts only, but also includes moral responsibility to establish basic values such as economic initiative, consumption and adherence to scientific knowledge.
He pointed to successful experiences such as the UAE experience in organizing the media and enhancing its role and the experience of Mahathir Mohamed in Malaysia, where he established a higher council for values that had a prominent role in advancing development and considered that the media could not work in isolation from other awareness -making institutions such as schools and religious and political discourse, calling for organizing conferences that bring together influencers and content makers to discuss clear controls that ensure the production of responsible and purposeful content.
He also stressed that artificial intelligence will be an essential engine to reformulate the media future and that the challenge lies in building immunity against its risks instead of trying to prevent it.
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