المملكة: "Zain Saudi Arabia" Sign a strategic agreement with a company "Executive"
She announced "Zain Saudi Arabia"The leading provider of communications and digital services, announced the signing of a strategic partnership agreement with the company "Executive"the leader in managing and operating VIP lounges in all the Kingdom’s airports, with the aim of enhancing digital transformation.
Mr. Fahd bin Suhmi Al-Sahma, CEO of Business, Transport and Operators at the company, explained: "Zain Saudi Arabia"This partnership comes as part of Zain’s efforts to support digital transformation and develop the infrastructure of vital sectors in the Kingdom, most notably the travel and hospitality sector.
For his part, Mr. Yazid Bin Hilil, CEO of the Information Technology and Innovation Sector, indicated that the agreement supports the executive’s strategy in adopting the latest technologies to develop its operational services and provide an integrated digital hospitality experience in its lounges in various regions of the Kingdom.
This partnership comes within the framework of a strategy "Zain Saudi Arabia" To support the digital transformation of vital sectors in the Kingdom and enable their development to keep pace with future technologies, especially the travel and hospitality sector. It also reflects the company’s commitment to supporting digital inclusivity and improving customer experience to build a diversified economy, improve the quality of life, and enhance the Kingdom’s position as a smart global tourist destination.
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