Abu Dhabi Media signs a strategic partnership with the Starz Play platform
Abu Dhabi, 4 November / WAM / Abu Dhabi Media has signed a strategic partnership with the Starz Play platform, the leading platform for providing on-demand viewing services in the Middle East and North Africa region, through which the entire content of the ADtv application will be transferred to the completely new Abu Dhabi Media Media (ADMN) platform within the Starz Play application. This strategic partnership represents a qualitative shift in the digital broadcasting sector in the region, in a step that consolidates the commitment of both sides to adopting a digital innovation approach and developing a distinctive, new and completely free viewing experience for the public, supported by high-quality broadcast technologies. In this context, the content of the ADtv application will be available on the new platform starting from November 4, 2025, while the previous application will stop working permanently on November 30, 2025, so that the audience can follow all their favorite programs, series and movies, in addition to the exclusive content provided by Abu Dhabi Media through the (ADMN) platform on the Starz Play application with an easy and smooth experience, and an advanced technical system that keeps pace with the highest international digital broadcasting standards. This partnership contributes to enhancing the presence of both sides in the regional media sector, expanding the viewership base by making diverse and rich content available to a wider audience, and consolidating Abu Dhabi Media Company’s position as a leading platform in the digital media industry, capable of providing innovative content that reflects national identity and at the same time extends to a new segment of the global audience. Rashid Al Qubaisi, CEO of Abu Dhabi Media Company, said: “This partnership embodies our ambitious strategy to keep pace with digital transformations in the media sector, and continuous investment in the future of advanced digital platforms to meet audience preferences and enhance the opportunities for future cooperation in the field of joint production and providing new exclusive content.” He added: “We are pleased to announce the launch of the new platform, which reflects our keenness in Abu Dhabi Media to consolidate our commitments to innovation and develop the viewing experience in line with the aspirations of the audience. The transfer of ADtv content to the StarzPlay platform reflects our vision to provide easier access to our programs and channels, and ensures a superior technical experience that consolidates our position as one of the most prominent leading media institutions in the region.” For his part, CEO of Starz Play, Maz Sheikh, said: “We are pleased with this partnership with Abu Dhabi Media, which allows us to provide an advanced and integrated viewing experience that ensures that Abu Dhabi Media’s content and programs through the StarzPlay platform reach a wide and new segment of audiences and followers. This partnership also reflects our commitment to working with the most prominent media institutions in the region, and would contribute to expanding users’ viewing options, further enhancing our digital presence and enabling us in the digital media competition.”
The announcement of this partnership represents a qualitative shift in the method of distributing Arab media content through the leading digital platforms. This step opens broad horizons for the two sides to cooperate in new projects for joint production and exclusive content, which contributes to providing qualitative content that meets the changing needs of the audience and keeps pace with global trends in the digital media industry. With this move, Abu Dhabi Media has taken a new step towards consolidating its position as a renewed media institution and a leader in digital innovation, at a time when Starz Play continues to strengthen its position as a leading platform for providing digital entertainment in the region.
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