51.1 thousand international visitors daily to Dubai in 9 months

Dubai witnessed remarkable growth in international tourism traffic during the first nine months of 2025, recording 13.95 million international visitors, compared to 13.29 million visitors during the same period in 2024, according to the latest data issued by the Department of Economy and Tourism in Dubai.

This performance reflects the emirate’s continued attractiveness as a global tourism centre, and the strengthening of its position among the most preferred destinations for travel, entertainment and business.

By calculating the average daily tourist flow during the period between last January and September, it is clear that Dubai received about 51.1 thousand visitors per day during 2025, compared to 48.7 thousand visitors per day in 2024, which reflects a daily growth of approximately 2.4 thousand additional visitors on average, and thus the emirate continues to consolidate its gains on its way to achieving a record year in flow rates during 2025.

Dubai also recorded 32.7 million hotel nights, compared to 31.2 million nights during the comparison period, a growth of approximately 5%. This means a daily increase in demand for hotel rooms by about 5,495 additional nights per day, compared to the year 2024.

Expectations indicate that tourism momentum will continue during the last quarter of the year, coinciding with the start of the season of winter events and major exhibitions, which may contribute to ending the year 2025 with stronger momentum in terms of visitor numbers and tourism spending.

In addition, the data showed growth in all seven performance indicators in the hospitality sector in Dubai, including the number of international tourists, the average return per room, the average daily price, the general occupancy rate, the size of the hotel market, the number of nights spent by tourists in the first nine months, in addition to the average stay per tourist considering the total numbers.

The occupancy rate increased by more than 3%, as the general hotel occupancy rate in all establishments operating in Dubai reached 78.7% during the period between January and September 2025, compared to 76.4% in the same period in 2024.

The CEO of Carlton Hotels, Hosni Abdel Hadi, said, “Despite the expansion of the hotel supply, that is, the increase in the number of rooms and hotels, the sector has maintained high occupancy rates,” noting that the hospitality sector in Dubai continues to record strong performance during the first nine months of the year, strengthening the emirate’s position as one of the most prominent and attractive tourist destinations in the world.

Abdul Hadi stated that the rise in tourist flows, the expansion of hotel capacity, and the growing occupancy levels all reflect the strength of demand and the sustainability of growth, pointing out that “these indicators reflect the sector’s maturity, flexibility, and ability to keep pace with increasing demand.”

He pointed out that “Dubai has succeeded in diversifying its markets and attracting new segments of tourists, in addition to strengthening its position as a major center for business tourism, entertainment and conferences.”

He expected the sector to continue its strong performance during the coming period, especially with the momentum witnessed by major events at the end of the year, as well as the holiday season and New Year’s Eve, in addition to the continued growth of confidence of international companies and investors in the emirate’s tourism market. He pointed out that Dubai’s focus on the quality of the tourism experience and investment in innovation and smart services will remain an essential factor in enhancing its global competitiveness and consolidating its position as a prominent destination for tourism and hospitality on a global level.

13 billion dirhams in hotel revenues

Revenues recorded by hotel rooms in Dubai exceeded 13 billion dirhams during the first nine months of this year, compared to 11.6 billion dirhams during the same period last year, with a growth rate of more than 12%, according to data issued by the Department of Economy and Tourism in Dubai.

The returns were calculated based on the number of occupied hotel rooms, at the end of the comparison period, on the average return per room sold, and on a daily basis.

The significant increase in the revenues of hotel establishments operating in Dubai is due to the increase in the average return per room, in addition to the growth in the number of hotel nights sold, and the average length of stay of guests in Dubai hotels, at the end of last September, was 3.6 hotel nights, compared to 3.6 nights in the same period in 2024.

The average daily price of a hotel room in Dubai reached 509 dirhams at the end of September 2025, compared to 487 dirhams in the same period last year, a growth of 5%, while the average revenue from available rooms reached 401 dirhams, at the end of last September, compared to 372 dirhams in the same period last year, a growth of 8%.

• 13.95 million international visitors to Dubai during the first nine months of this year.