المملكة: Al-Harithi: The media is an essential partner in highlighting the comparative advantages of the regions

Al-Harithi stressed that choosing Qassim as a station for this initiative stems from its specificity as a region that stores in its memory a deep-rooted relationship between man and place, and between the countryside and the local economy, where work intersects with production, and belonging turns into a daily practice that expresses the community’s identity and the richness of its experience, and from this specific context, the title of the session came to be an entry point for a dialogue that goes beyond the descriptive presentation of the scene to recreate it. Understand and analyze it in depth, and question the stereotypes associated with the countryside and the local economy.

The role of the media

The President of the Saudi Forum drew attention to the fact that the media is no longer just a medium transmitting events, but rather has become a major actor in shaping awareness and making meaning, and from this role, we see An essential partner in highlighting the comparative advantages of the regions, and re-presenting the countryside as a promising opportunity space that is not limited to production only, and in building a real integration between the media, entrepreneurs, and economic entities, which contributes to strengthening the community economy, consolidating the local identity, and giving the Saudi story its unique voice capable of reaching and influencing.

Building awareness

He indicated that "Forum light" It does not target the elite alone, but is open to media students, media professionals, interested parties, and local entities, as partners in building awareness, creating content, and shaping discourse. The goal of these meetings is for the forum to transform from an annual event to a continuous community presence, and from a dialogue platform to a bridge of live interaction with various regions of the Kingdom.

The Secretary-General of the Qassim Chamber of Commerce, Muhammad Al-Hanaya, Abdulaziz Al-Tuwaijri, and the Chairman of the National Committee for Environment, Water and Agriculture, Abdulaziz Al-Tuwaijri, participated in the meeting. Al-Mahous, moderated by Bandar Al-Rashudi, lecturer in the Department of Media and Communication at Qassim University.

Redefining the countryside

The participants in the meeting reviewed the role of the media in highlighting the relative advantages in the Qassim region, and the media as a tool for redefining the countryside from a space of production to a space of opportunities. They also discussed the integration between the media, entrepreneurs, and economic entities in creating a sustainable narrative that enhances local belonging and supports the community economy.

The initiative aims to introduce the Saudi Media Forum, And enhancing its community presence in various regions of the Kingdom, by organizing media meetings in partnership with relevant authorities, during which media topics related to the interests of each region are discussed, which contributes to increasing community interaction with the forum, and consolidates its presence in the local media scene.

Objectives of the initiative

The objectives of the initiative include enhancing community knowledge of the forum’s roles and influence, opening local media dialogues that reflect the needs and interests of each region, creating a link between the Saudi Media Forum and the local community in various regions, and expanding the base of community interaction with The forum is in preparation for its next edition, and to highlight media diversity in the Kingdom.

The target groups of the initiative include those interested in the media field, students of media colleges and departments, workers in the media sector, relevant government agencies, and media institutions.

Saudi Media Forum

The fifth edition of the Saudi Media Forum will be held from February 2 to 4, 2026, including more than 100 dialogue sessions, with the participation of more than 300 speakers, making the forum a pivotal event within the year of media transformation. The Saudi Media Forum organized the first initiative meetings "Light of the Saudi Media Forum" Titled "Al-Ahsa and UNESCO.. How does the media document the memory of the place and its authenticity?"in the ancient Ibrahim Palace in the city of Al-Ahsa, in partnership with King Faisal University and the Al-Ahsa Development Authority.

It is noteworthy that the Saudi Media Forum launched a number of qualitative initiatives, which focus on empowering young talents, building partnerships, and developing media content using modern technologies such as artificial intelligence, including the initiative "Saudi MIB" In the field of technology and content in cooperation with "Sdaya"And initiative "Media ambassadors" To embrace media students, and an initiative "SMF GROW UP"