Star Daisy Edgar-Jones makes her mark as the new face of Estée Lauder
Rising British star Daisy Edgar-Jones is gearing up for an exceptional year on all levels. Since her brilliance in the series “Normal People,” and her transformation into one of the most prominent actresses on the global scene, the world has been eagerly anticipating her career.
This year, in particular, holds great artistic surprises for her, from her starring role as “Eleanor Dashwood” in the new version of “Sense & Sensibility,” to her appearance in a huge heist movie, which brings her together with giant names, such as: Denzel Washington and Robert Pattinson, to a new event that puts her in the spotlight, but from a different portal: the world of luxury beauty. On January 8, 2026, the global Estée Lauder brand announced the selection of Daisy Edgar-Jones as a new global ambassador for the brand, representing all of its beauty sectors: skin care, makeup, and perfumes.
The announcement was not entirely surprising, for those who follow the development of Daisy’s image in recent years, as her choice seemed to be a natural result of a thoughtful path that combines sophistication, simplicity, and strong presence.
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Star Daisy Edgar-Jones makes her mark as the new face of Estée Lauder
Natural beauty…and a modern spirit close to the public:
Daisy adopts an aesthetic style that is always described as calm and with little effort. Her natural features, her radiant skin without exaggeration, and her aesthetic choices, which tend towards quiet sophistication, made her a model that reflects the essence of “Estée Lauder”, with timeless elegance with a dose of modern youth. That is why the statement of the president of the international brand, Justin Boxford, was clear when he described her as a strong, talented, and inspiring rising star of her generation, and capable of addressing more than one generation… honestly and smoothly!
The company announced that the star’s first campaign will launch on February 2nd, and will appear across print and digital campaigns, and in the brand’s stores around the world. This indicates a clear bet on it as a central and fundamental aspect of the “brand’s” identity, during the next stage, and not a passing cooperation.
A voice for women…and an aesthetic story that transcends form:
Commenting on the collaboration, Daisy spoke not only about makeup as an aesthetic tool, but as a means of self-expression and telling women’s stories. She noted that she loves the way Estée Lauder celebrates the confidence and individuality of women. The legacy, elegance and strength that the brand represents is a real inspiration to me.
This kind of discourse does not happen by accident. Throughout its history, the brand has built its image on the idea of refined feminine strength, and not just on formal beauty. Hence, Daisy’s choice; To continue this legacy, especially since she represents a model of a young woman who is strong, unassuming, and successful without showing off, which are the qualities that modern consumers, especially the younger generation, are looking for.
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Star Daisy Edgar-Jones makes her mark as the new face of Estée Lauder
Joining an elite club… among the beauties of Estée Lauder:
By choosing Daisy Edgar-Jones, the British actress joins an elite group of the most prominent beauty icons in the world, who have represented Estée Lauder, including: Ana de Armas, Iman Hammam, and Karlie Kloss. This list, alone, reveals the level of selectivity with which the “brand” deals with female ambassadors. She chooses not only beautiful faces, but figures with global cultural influence.
A smart investment in a new generation of stardom:
From a commercial perspective, this cooperation has important implications. The world of beauty is changing rapidly, and consumers are no longer looking only for products, but rather for value, identity, and personalities capable of building an emotional relationship with the “brand.” Daisy represents this exactly, as she is a young star, with a global presence, close to the audience, and carrying sophistication without affectation. It also has a growing fan base. All of these factors make cooperation a strategic step for the Estée Lauder brand, which always seeks to remain luxurious, vibrant and contemporary.
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