"Coffee World Dubai 2026" It launches tomorrow

Dubai, January 17, 2026: The activities of the fifth edition of the World of Coffee Dubai 2026 exhibition will begin tomorrow morning, with the participation of more than 2,100 companies and brands from 78 countries, with international participation constituting more than 70% of the total number of exhibitors.
The exhibition is held on an area of 20,000 square metres, recording an increase of nearly four times compared to its area in its first session, and its activities are hosted by Zabeel Halls 1, 4, 5 and 6 in the Dubai World Trade Centre.
The fifth session will witness the participation of 76 coffee producers, the largest number in the history of the exhibition to date, and 9 countries will participate with national pavilions: Ethiopia, India, the Kingdom of Saudi Arabia, Costa Rica, El Salvador, Panama, Brazil, Kenya, and Peru.
Prominent coffee producing and exporting countries, including Colombia, Guatemala, Indonesia, Mexico, and Rwanda, also expanded their participation to larger areas this year.
This edition includes a wide range of specialized events and activities, from tasting rooms and brew bars, a roasting village, and a producer village, to the SCA Community Lounge and Stage Unfiltered, in addition to a series of specialized workshops to enhance skills and exchange knowledge.
The exhibition’s activities include a competition for the best new product in the coffee industry and prizes for the best design.
The fifth session also includes four championships, including: the World Pitcher Championship, and three local championships: the UAE National Barista Championship, the National Latte Art Championship, and the UAE Coffee Roasting Championship.
The exhibition also includes three specialized auctions throughout the three days of the exhibition, which is the coffee equipment auction, which takes place on January 18, and includes rare, exclusive and innovative equipment that is not available for sale anywhere else.
The Microlot Auction – January 19, displays a collection of the rarest and finest high-quality specialty coffee beans from the most prominent farms in Panama, Colombia, Ethiopia, Yemen, and Taiwan. The Exhibitor Coffee Auction will be held on January 20, highlighting the elite participating exhibitors, with tasting and evaluation sessions before the live bidding.
This year, the exhibition also introduced a Producers Village, which includes 14 spaces dedicated to displaying the diversity of agricultural environments and processing methods from various regions of the global coffee belt, which provides an integrated experience that reflects culture and innovation in the coffee industry and enhances direct communication between farmers, roasters, merchants and specialists.
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