"Rotate" Launch a campaign "Recycling goodness" Ramadan to renew the values of goodness and giving
Abu Dhabi, February 25 / WAM / The Tadweer Group launched the “Recycling Goodness” Ramadan campaign under the slogan “In Ramadan, the meanings of goodness are renewed,” with the aim of promoting the culture of giving, reducing waste, and consolidating positive societal behaviors, by linking the heritage customs and values that are evident in the holy month, with the foundations of sustainability and the four principles of waste management, “reduce, reuse, recycle, and recover resources.”
The campaign is in line with the goals of the Year of the Family 2026, which calls for compassion, cohesion and cooperation, and comes within the efforts of the Tadweer Group to enable the participation of all segments of society and its institutions, and advance the role of individuals in protecting the environment, conserving resources, and shaping a sustainable green future for future generations.
Within the framework of the campaign, the Group organizes a number of events that translate its message calling for goodness and giving into tangible initiatives, the most prominent of which is the “Sustainability Champions” breakfast, which it holds annually to celebrate its workers, as they are a basic pillar within the waste management system that the Group leads in Abu Dhabi.
The event program includes honoring 500 outstanding workers in appreciation of their efforts and in recognition of their essential role in preserving the cleanliness of the environment and its civilized appearance. It also includes competitions and interactive activities in a Ramadan atmosphere that enhances the culture of thanks and gratitude, and confirms the group’s keenness to support its employees and celebrate their continuous giving.
Coinciding with the “Tadweer Al Khair” campaign is the launch of a series of short videos entitled “Sustainability Heritage,” broadcast weekly on Tadweer Group’s communication accounts, highlighting the authentic, inherited values rooted in the Emirati culture related to sustainability, in addition to innovative sustainable solutions and the proper exploitation of resources in Emirati architecture and aspects of life in the past, which are presented as living examples of sustainability that our ancestors adopted before it became a modern term.
The episodes were filmed in several locations within the country, including Al Ain, Abu Dhabi, and Ras Al Khaimah, reflecting the diversity of local environments related to the topics presented in the series.
Abdul Wahed Jumaa, Executive Director of Communication and Awareness at Tadweer Group, said that this campaign highlights the close relationship between the values of goodness, giving, and good morals that are renewed in the holy month of Ramadan, and between positive behaviors and sustainable practices, while confirming that sustainability is not a new concept, but rather an inherent part of the culture of the Emirates, and a common societal and national duty.
He added that the campaign establishes a culture of thanks, gratitude and gratitude, by honoring those who stand in the front lines to keep our environment and streets clean, in appreciation of their dedicated efforts, which constitute a major factor in the success of the waste management system, thus highlighting the importance of the role of every member of society in making an impact and contributing to shaping a sustainable future for all of us.
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