المملكة: "We fast and it lasts".. A campaign to transform Ramadan practices into a sustainable environmental impact

Launched Ministry of Environment, Water and Agriculture through the Environmental Awareness Initiative campaign under the slogan "We fast and it lasts" For the year 2026 AD, within the targets of The Saudi Green Initiative aims to transform Ramadan behavior into a sustainable environmental impact based on enhancing culture and environmental awareness to preserve resources and nature and reduce pollution as an integral part of our Islamic heritage.

The campaign aims to build integrated awareness among individuals, the business sector and the third sector, in addition to Umrah pilgrims and visitors; To establish a culture of rationalizing consumption and reducing Food waste.

The initiative also works, through advanced digital content, a series of awareness videos, and instructional guides, to highlight the role of religious values ​​in preserving blessing, so that everyone is a partner in creating a sustainable impact.

Environmental Awareness Initiative

This campaign comes as an extension of the efforts of the Ministry of the Environment within "Environmental awareness initiative" In promoting knowledge and environmental awareness and consolidating the principles of sustainable development, and embodying its pioneering role in launching qualitative initiatives that combine religious values and civilized behavior, towards a more aware environment and a lasting impact.

The campaign included awareness messages about responsible consumption, which ensures the preservation of resources and avoids the disappearance of blessings, and not wasting water in order to preserve natural resources, and preserve the marine environment to ensure the preservation of environmental balance and ecosystems, and awareness messages about the importance of compassion and preserving Ihram clothing in Purify the parts of the earth, and preserve the purity of the Holy Mosque and its sustainability from throwing small waste and leftover food.

Rationalization of consumption

In addition, the campaign noted in its awareness messages the importance of donating surplus clothes so that the impact of blessings remains extended and giving turns into sustainable value in society, stressing that Mecca represents the first protected area in history, and that valorizing its sanctuary, preserving its creatures and protecting its environment is an act of worship and closeness, for in its spaciousness Every living being is safe, and the campaign linked rationalization in the consumption of resources to the essence of worship.

The campaign’s messages also emphasized that preserving grace is the true basis for its sustainability, and that generosity, when combined with awareness, conserves resources, reduces waste, and makes Ramadan tables a symbol of gratitude, not a reason for extravagance. It concluded its messages by emphasizing that the month of Ramadan is a month of comprehensive goodness, whose goodness extends to humans and the environment together, and with responsible behavior and firm awareness, we create a month of mercy. Its impact is reflected in everything around us.

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