Dubai welcomes Eid Al Adha with a massive discount campaign that includes thousands of stores
Dubai, May 25, 2026 / WAM / Dubai is preparing to welcome one of the most prominent seasonal shopping events with the launch of the “3 Days of Big Sale” event during the period from May 27 to 31, coinciding with the Eid Al Adha holiday, offering discounts of up to 90 percent on more than 500 brands across thousands of stores and electronic platforms throughout the emirate.
The Dubai Festivals and Retail Corporation, affiliated with the Department of Economy and Tourism in Dubai, is organizing the event with the aim of enhancing the movement of the retail sector and supporting Dubai’s position as a global destination for shopping and entertainment through offers that include fashion, electronics, cosmetics, household appliances, jewelry and accessories.
A wide range of international brands and major stores are participating in the campaign, in addition to a number of the most prominent shopping destinations in the emirate, such as the Mall of the Emirates, Dubai Festival City Mall, City Walk, Ibn Battuta Mall and other commercial centers.
The event includes additional benefits through various loyalty programs that provide cash back, reward points, exclusive offers, and travel miles, while the “Win Your Home in Dubai” initiative provides the opportunity to win residential units provided by Binghatti Real Estate Development for eligible purchases.
The event also coincides with the opening of the first “Pac Sun” store in the country inside the Mall of the Emirates, in addition to a diverse schedule of entertainment events, parties and cultural performances taking place in Dubai during the Eid holiday.
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