Louis Viton becomes the official partner of “Formula-1”

Formula-1 officials announced in a statement today, that the luxury fashion house Louis Viton joined Formula-1 as a global partner and main partner for the Australian Grand Prix in the opening of the 2025 season.

This year’s race will be named in Melbourne on March 16, the Australian Louis Viton Award race … and the company’s contract as a global partner extends for 10 years starting from 2025.

The fashion house will be greatly present in races, including prominent advertising paintings on the edge of the track, which is new to the fashion house in sporting events.

“This is a partnership between two international icons associated first and foremost with their great passion for innovation, excellence and creativity, making them two immortal exclusive stories,” said Stefano Dominicalli, President of Formula-1.

He added: “Entering Louis Viton not only enhances the experience of our sport, but also celebrates the unit of luxury, craftsmanship, and the highest expression of competition in the automotive world.”

The Louis Viton fashion house created a relationship with Formula-1 when it designed and presented the first awards for the race for the Monaco Grand Prix between 2021 and 2024.

The boxes, which were covered with the distinguished brand logo, were launched in some of the most prominent international sports competitions including football, sailing, and Olympic games.