المملكة: In several languages ​​… the launch of the “Sarah” smart guide to enrich the experience of tourists in the Kingdom

The Saudi Tourism Authority, in conjunction with its participation in the “Leip” conference 2025 AD, launched its latest unique digital products, “Sarah”, the smart guide for Saudi tourism, through the “Spirit of Saudi Arabia” platform, to enrich the experience of tourists in the Kingdom.
“Sarah” provides an interactive experience with tourists and their help by providing rich information and smart recommendations, as artificial intelligence techniques with authentic Saudi culture integrate in several main languages.

The smart guide “Sarah”

The initiative comes within the framework of the efforts of the Saudi Tourism Authority to harness modern technologies in promoting tourism and enhancing local experiences and linking them with the aspirations and needs of tourists. It also reflects the commitment of the Saudi tourism system to leadership in the field of smart tourism and innovation, which contributes to raising the level of tourism spending, in addition to investment support, and empowerment Entrepreneurs, enhance GDP.

The CEO and member of the Board of Directors of the Saudi Tourism Authority, Fahd Hamid Al -Din, said: “Sarah” represents the smart guide for tourism in the Kingdom, a qualitative development in the march of digital transformation, as it was developed based on a comprehensive study of the needs of tourists and their aspirations in light of the acceleration of technical developments.
He added: “Depending on the techniques of artificial intelligence,” Sarah “provides advanced solutions that facilitate the process of planning trips, while providing recommendations for activities and events based on their individual interests, and the impact of this innovation is not limited to enhancing the experience of tourists, but also contributes to upgrading the tourism sector in The Kingdom, in line with the target of Vision 2030, aims to establish the Kingdom’s position as a leading global tourist destination. “
The Saudi Tourism Authority continues its career and efforts to consolidate the Kingdom’s position on the global tourism map, by raising awareness of the Kingdom of Saudi Arabia as a global tourist destination, highlighting the natural, climate and cultural diversity, promoting unique tourist destinations, inspiring experiences, in addition to highlighting the major seasons and events that take place In all regions of the Kingdom, in line with the targets of Saudi tourism and the 2030 vision.