Al -Ahly Club discusses management and investment strategies in a discussion session in Sports Expo 2025
Al -Ahly Club held a distinguished discussion session with the participation of a group of its executive leaders, within the activities of Sports Expo 2025, to discuss the club’s strategy in sports management, investment, and expansion in the fields of digital marketing and institutional transformation.
& nbsp;
The session was moderated by Sharif Fouad, the media advisor to Al -Ahly Club, and Eng. Mohamed Siraj El -Din, a member participated in it Al -Ahly Club Board, Engineer Khaled Murtaja, Treasurer and Member of the Board of Directors, and Mohamed Kamel, one of the most prominent personalities in the marketing and sports investment sector.
The discussion session reflected Al -Ahly’s vision of the future Sports success, financial sustainability, and developments in Al -Ahly in sports investment, digital transformation, and marketing expansion, through a number of basic axes, The most prominent of which is the importance of sports media in enhancing the identity of the club, financial and commercial sustainability, digital transformation and its role in developing administrative and sports performance, and the impact of sports marketing on the club’s brand building. The discussion is on the importance of sports media in building the club’s identity and enhancing its communication with the fans and commercial partners, saying: & quot; Al -Ahly has a busy history A global reputation, and the sports media is responsible for transferring this image in a professional way, which reflects the achievements and future strategies of the club. We are working on developing media content and digital communication to ensure Al -Ahly remains in the foreground, not only athletic, but also as a strong brand. Al -Ahly in achieving financial sustainability, saying: & quot; we work according to a clear vision aimed at maximizing the club’s resources through sports investment, commercial projects, Care contracts, the world’s major clubs have become an economic role that goes beyond sport, and this is what we seek to implement in Al -Ahly through innovative financial strategies that make the club more powerful and stable & quot. Sustainable financial returns to support sports teams and development programs.
He said that Al -Ahly club has 19 games and that football It is the only game that generates income, so we have since 2006 established several companies to manage the club’s activities and provide a sustainable income that enables us to continue our national role in developing the Egyptian sports scene and today Al -Ahly Club has exceeded 7 billion pounds and established the fourth branch of Al -Ahly Club, and we have the Al -Ahly Stadium project. /P>
Eng. Mohamed Siraj El -Din, a member of Al -Ahly’s Board of Directors, spoke about Al -Ahly Club headed by Captain Mahmoud Al -Khatib, very interesting In the file of sports education to build new specialized cadres and is keen to build strategic partnerships and we are proud of our partnership with the American University of Cairo to develop sports education, and this is the first experience of its kind, especially since this partnership includes practical applications and workshops in the club, we also have partnerships with the Canadian University, and the La Liga Foundation Educational. He also pointed out that Al -Ahly club is moving steadily towards developing its digital infrastructure, whether at the level of management or services provided to its fans in a way that enhances Al -Ahly’s market value and increases sustainable income sources.
on his part, Mohamed Kamel, the expert in Sports marketing, the importance of developing the brand of Al -Ahly Club and benefiting from its great popularity, stressing that Al -Ahly has huge investment capabilities that must be used intelligently, and he said: & quot; Al -Ahly is not just a sports club, but rather a global brand that has a wide impact in the Middle East and Africa, and we are working to attract strategic partnerships with major international companies, and we seek to exploit social media and modern technologies to create new sources of income that contribute to supporting the club’s sporting activities. & quot; The sponsorship and advertisements, explaining that the club is working on innovative strategies in digital content, official products, and interactive experiences of the masses to enhance its global presence, stressing that Al -Ahly Stadium Walid dream about the existence of an integrated system for the red castle and we succeeded in contracting with major companies to manage the stadium and that the excavation and preparation for the stadium is underway Now we can say Al -Ahly Stadium has become a reality, not a dream, and we will make an auction on The first ticket in Al -Ahly Stadium, which will be a prominent sports icon in the Egyptian sports scene. It is being worked on. And investment, as it focuses on developing its economic and digital structure to ensure the sustainability of success, and that Al -Ahly’s vision of the future is based on continuous development and keeping pace with rapid changes in the fields of management, technology and investment, especially since Al -Ahly has all the ingredients to be at the forefront of international clubs.
and concluded The session is certainly that Al -Ahly club is not limited to being a sports club, but rather an integrated institution that seeks to achieve sustainability in All fields, through technology, investment, and digital marketing, making it a role model for other clubs in the region and the world.
- For more: Follow Khaleejion 24 Arabic, Khaleejion 24 English, Khaleejion 24 Live, and for social media follow us on Facebook and Related
