Sports Expo reviews the experience of the success of the Pyramids club and its ambitious vision in Egyptian football

The third edition & quot; Sports Expo & quot; a discussion session was held under the title & quot; the rise of the Pyramids Football Club & ndash; Establishing and building a legacy & quot; in the presence of a number of executive leaders and experts, to discuss the club’s journey in consolidating its position as one of the leading clubs in Egyptian and regional football, and the importance of its strategy in building a sports identity and a strong and sustainable brand.

attended the session that took place Its organization in cooperation with Soccerx, Mamdouh Eid, CEO of Pyramids, and Omar Medhat, the director The commercial of the club, and Mohamed Najm, the marketing and care official in the club, and was moderated by the journalist Mustafa Tantawi. It started since 2008 under the name Assiuti, and reached the Premier League, where the club is seeking annually to achieve a continuous development.

He said The name Pyramids is not an Arabic word, but it reflects a famous Egyptian symbol, which is the pyramids, whose stones came from Upper Egypt, stressing that the goal is to continue this path, to represent Egypt internationally and make a real impact on Upper Egypt.

He added The club’s long -term vision is based on a balance between near and far goals, and it is a challenge that the club seeks to confront to maintain its sporting position Competitiveness, among the major clubs in the Egyptian League. /P>

And on the concept of success within the club, he explained that it includes several axes, whether at the sports level, through the development of the football team, or at the club’s infrastructure level, In addition to the commercial success associated with building a strong trademark and enhancing communication with the public. /P>

As for the Pyramids ’legacy, it indicated that the club seeks to leave a distinctive imprint in Egyptian football, where a large part of this legacy is the development it adopts The club, which has become an inspiration for other sports institutions. The administration made it clear that the club is keen to include individuals who are suitable for the ambitious project of Pyramids, with a focus on values ​​such as perseverance and strength, and searching for innovative solutions that contribute to The club is progressing. We seek to employ our value and make a positive impact in society, whether directly or indirectly, through initiatives and partnerships with institutions that contribute to achieving sustainable benefits. He explained that changing identity came out of reaching the world and attracting a wider audience. He explained that the pyramids are an Egyptian international symbol, and it was necessary to be an essential element in the club’s identity, especially as it represents one of the Egyptian football pyramids. The link of youth with the brand contributes to building a strong mass base in the long run.

He also explained that the change in identity helped the club to hold New partnerships, and that success in persuading the shepherds not only depends on the size of the public, but also on the quality of the content and the product that the club offers. Ramadan Sobhi, which attracts both fans and sponsors. On the shirts of the players, it is working to build real partnerships based on the common goals between the two parties. The success of the partnership between the club and the sponsors must be mutual, so that it will benefit both parties.

and with regard to the values ​​and principles that the club focuses on, He explained that the club is looking for individuals adding real value, not just employees, as the focus is on results and achieved goals. The club seeks to attract all age groups, with a focus on young people as part of a long -term plan to build a broader mass base, stressing that the success achieved by the club in a short period is an important achievement, and requires continuity to preserve it.

Mohamed Najm explained The club’s marketing and care official, that long -term partnerships are an essential element in the sports industry, as they represent a major source of income for any club, stressing The importance of building strong relationships with partners and preserving them. He pointed out that the marketing team is working closely with the partners to ensure that a positive image of the club and the sponsoring brands. Achieving it. He also explained that digital rights have become an important source of income in modern football, noting that Pyramids benefited from it through platforms such as Tene Talk, Facebook and Instagram. Communicate with them, where the players can be an inspiration for future generations.

It is worth noting that Sports Expo The sporting event is the most important in the region, as it aims to make a qualitative shift in the sports scene by integrating technology with innovation, expanding investment horizons, and enhancing the experience of the masses, which makes it a strategic platform for sports industry pioneers globally.

• For more: Follow Khaleejion 24 Arabic, Khaleejion 24 English, Khaleejion 24 Live, and for social media follow us on Facebook and