"Sahl it"An innovative graduation project for 20 students from Cairo’s media to enhance awareness of financial technology
In a leading step towards promoting digital financial culture in Egypt, 20 students from the Faculty of Information launched & ndash; Department of Public Relations and English Advertising at Cairo University campaign & quot; its easy & quot; As a graduation project, it aims to spread awareness of financial technology (Fintech) and its importance in improving financial services and promoting financial inclusion. According to field and office research, it confirmed the existence of a large gap in awareness of financial technology between the various age and social groups in Egypt. Despite the spread of electronic payment methods and the dependence of many people on mobile payments, there is a clear shortage of a deep understanding of various financial technology services, which the campaign seeks to process by simplifying concepts and providing easy and clear information.
& nbsp; & LDQUO; To interact with the target audience directly by participating in major events such as Egypt Career Summit, which is the largest professional development event in the Middle East and North Africa region, in addition to being in activities such as E7Kky, where they interacted with the public and spread awareness about the importance of financial technology and how to benefit from it in a safe and effective way.
& nbsp;
financial technology And the future of financial transactions:
& nbsp;
according to a questionnaire conducted by the & LDQUO team, its plain & rdquo; 78% of the participants believe that financial technology may replace traditional banking services in the future, while 96.3% of the sample confirmed that it can improve access to financial services for those who cannot deal with traditional banks.
support For Egypt’s 2030 vision towards digital transformation:
comes the & ldquo project, its plain & rdquo; Within the framework of supporting Egypt’s 2030 vision, which aims to achieve digital transformation and enhance financial inclusion through the application of the latest financial technology technology. The campaign seeks to spread awareness about the importance of digital transformation in the financial sector, and enable individuals to use modern financial solutions in a safe and effective way, in a way that contributes to achieving a strong and sustainable digital economy. It is not just a graduation project, but a step towards changing the culture of society, and enhancing confidence in financial technology as a tool for economic growth and digital transformation. Through their innovative efforts, these students prove that change begins with awareness, and that financial technology is the key to the most efficient and safe financial future.
- For more: Follow Khaleejion 24 Arabic, Khaleejion 24 English, Khaleejion 24 Live, and for social media follow us on Facebook and
