US officials are playing their presence on social media platforms

On any day the Americans expect to see the Minister of Defense, Beit Higseth, on social media, while practicing pressure exercises with the soldiers, and they may see the director of the FBI, Cash Patel, along with agents who are coming from the helicopters and stormed a building, or they may find the Minister of Agriculture, Brock Rollins, and its dairy cows sponsor behind it, and it pledges to cancel a government ban on full milk In schools.

The Trump administration has expanded the scope of its arrival in the new media platforms, even as it made it maintained a strong presence on traditional media outlets, a top priority, and this week the Ministry of Foreign Affairs established an account on the “Sabstak” platform, and published its plan to reduce the number of offices and operations under the leadership of the Foreign Minister, Marco Rubio.

Under the guidance of Higseth, the Pentagon added, weeks ago, a mirror, chairs and other updates, near the media surroundings room, so that officials can prepare better for television appearance, and in a post on the X platform, the Minister of Defense described news reports on the room as a “false story.”

This strategy helped US President Donald Trump to reach the Americans, where many get their news, on the Internet, at a time when traditional newspapers and television outlets are facing the challenges of decreasing the number of subscribers, lawsuits from the president, and the White House, which forces them to share arrival with the new media, and many of them are publicly supporting Trump.

But given that the media has become very fragmented, the appearance of the administration on the “X” platform owned by Trump’s ally, billionaire Elon Musk, or on other platforms that are friendly to the administration, is likely to address an audience that already supports the president, and this has a price, at a time when the approval of Trump’s performance declines, the administration risks the loss of opportunities to communicate with the broader audience.

However, the audience’s interaction on the Internet could be high, as a video of the Minister of Internal Security, Christie Naim, was preparing to raid a residence for immigrants, 35 million views on “X”, while watching eight million video followers to Jeshsith trained with the forces.

On the other hand, the average number of viewers of the leading news channel “Fox News” reached about three million viewers in peak times in the first quarter of this year. TV appearances often have an additional batch, as federal agencies and media figures choose clips of interviews and publish them on the Internet.

At the beginning of Trump’s second state, a senior official of the Ministry of Justice contacted many FBI supervisors throughout the United States, to ensure that they are prioritized for the new president’s efforts to detention and deport the people in the country illegally. The official had another demand, according to people familiar with the calls, which is to publish the procedures of the FBI on social media.

What happened after that was unusual in the field of law enforcement.

The FBI’s presence on social media was limited in the past, as it was often limited to the participation of links to news data. “The messages were controlled, and it was often central and very cautious, and this position reflected a culture that was formulated by the discipline of public prosecution and a risk.” He added, “In light of the current leadership, we witnessed the FBI’s involvement more dynamic, sometimes more aggressive, on digital platforms.”

In a related context, the Minister of Health and Humanitarian Services, Robert Kennedy, held a recent traditional press conference, to highlight his efforts to push food companies to stop using some artificial additions.

As for what was not traditional, it is the presence of a crowd of the influencers of the “Let’s Make a Healthy America” ​​campaign again, who then strengthened Kennedy’s pledge to their social media platforms, including the “Jogitsu” champion, Gordon Ryan, and activist Vanie Harry, known as “food girl.” On the “Wall Street Journal”

---

Photography sessions

Marco Rubio) left (oversees the deportation of illegal immigrants. Archive

On his flights outside the United States, US Secretary of State Marco Rubio organized photo sessions that are then published via the Internet through the accounts of the Ministry of Foreign Affairs. During his visit to Panama, last February, Rubio stood on a runway, and his hands were ran behind his back, while Columbion immigrants who wore rubber shoes were crowded on a deportation journey.

. 35 million views that a video clip of the Minister of Internal Security was caused to raiding a residence for immigrants.