The future of the media is subject to the continuity of innovation and technology by sustainability and influence

The CEO of the Dubai Media Foundation, Mohamed Al Mulla, stressed that the media industry is going through a continuous digital revolution that gave institutions great competitive capabilities, adding: “In a world that changes at an accelerated pace, we believe that innovation is the essence of the future of the media. There is no place for the constant in a moving digital environment, and who does not have the vision will remain just scenes.”

Al -Mulla pointed out that the Arab content on the Internet is still less than 3%, calling for the adoption of the Emirati model in embracing artificial intelligence to enhance the Arab digital presence, saying: “The UAE makes the digital future, and young people are its real fuel, we are facing a golden opportunity to spread our culture and identity abroad, and we have the ability to face the challenges of globalization and keep our roots.”

This came during a dialogue session titled “The Future of the Media with the Vision of Executive Presidents” and its media administration, Nadine Khammash, as a group of Arab media leaders collected to draw the features of the future of the media industry in light of the accelerating digital transformations, and the challenges imposed by artificial intelligence techniques, stressing that innovation, local content, and understanding the new generation are the keys to staying and excelling in the media scene Global.

Diversification of sources of income
The CEO of the Dubai Media Foundation, Mohamed Al Mulla, said that diversification of sources of income in media institutions is an urgent necessity and the utmost importance, noting that the balanced model between ads, contributions and innovation in business models is a sustainable solution, in light of the media sector size of $ 2.3 trillion, and the advertising market trillion dollars, amid the transfer of weight to the content that influencers develop.

He stressed that “artificial intelligence is a tool of empowerment, and the important thing is to adopt and develop with it, and keep pace with its variables and developments

Bonding bridge
For his part, Tony Khalifa, Director General of the “Al -Mashhad” channel and the traditional media, described the bridge that connects the new media with digital platforms, stressing that the media is no longer just a platform for the transmission of the news, but rather has become an open space for interaction, dialogue, and public opinion industry.
Khalifa added that the digital platforms “opened new doors for the truth, but they have increased our responsibility for verification and credibility,” stressing that those who do not keep pace with development are extinct, and also called for an understanding of artificial intelligence and dealing with it with responsibility to protect man and ensure the use of technology to serve mankind.

The human dimension
In turn, Nayla Tueni, CEO of Al -Nahar Media Group, shed light on the importance of a balance between technological progress and the human dimension in media work, noting that “in the midst of technological developments, man remains the maker of the media message and the deeper influence.”

She emphasized that Al -Nahar Group, despite the challenges she faced, was able to develop by employing artificial intelligence and modern technology, while preserving its constants in defending freedom of expression. She added: “From the heart of the challenges, the real media is born, and the new media is a partner for the traditional press to reach a more aware and interactive audience.”

Renewing the media message
The participants stressed that the media cannot remain trapped in its traditional tools, but rather it must be renewed in his message, tools, and sources of income, to remain able to influence and compete in a digital environment that does not know to stop.