المملكة: To attract tourists… details of launching an initiative "Visa via profile"
Launch during its inaugural edition, a pioneering initiative bearing the name "Via profile" (Visa by Profile), which is the first of its kind in the world.
The initiative enables eligible Visa cardholders who wish to Visiting the Kingdom is able to obtain fast processing of their visas, as eligible travelers can obtain their electronic tourist visa within a few minutes by using only their passport and Visa card information.
Under the slogan "Huge step forward"Until November 13, the activities of the
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Attracting tourists
The initiative was prepared by the Saudi Tourism Authority and developed in partnership with the Ministry of Foreign Affairs, the Ministry of Interior, and the Ministry of Tourism in cooperation with Visa and the banks participating in the initiative. It aims to reduce challenges to travel, attract tourists, and accelerate decision-making procedures regarding visas through digital integration and regulatory cooperation.
The initiative relies on assessing the creditworthiness of travelers to ensure Financial solvency, which contributes to meeting the requirements of countries and facilitating approval procedures for millions of new travelers around the world. The initiative will be available to banks wishing to participate, and will be launched in 2026, with continued expansion as more banks join the partnership, and the rest of the credit card providers.
Visa Issuance
The Visa by Profile initiative is designed to fully automate the visa issuance process, through integration between government agencies, airports, and digital systems that It is operated by institutions such as credit bureaus and banks.
In this context, the Minister of Tourism and Chairman of the Board of Directors of TOURISE, Ahmed bin Aqeel Al-Khatib, said: The Visa by Profile initiative means access to opportunities, mobility, and communication, and by uniting efforts between financial institutions and tourism destinations, we are building a smarter framework for global travel that simplifies procedures and expands access on a broad level.
He pointed out that the initiative represents a fundamental shift in countries facilitating the movement of people, more efficient systems, and an experience More flexible for travelers around the world.
Tourist visit visa
The Deputy Minister of Foreign Affairs, Walid bin Abdulkarim Al-Khuraiji, explained that the pioneering initiative was launched to facilitate the arrival of visitors to the Kingdom who hold eligible Visa credit cards through the platform through integration between the banks participating in the initiative and Visa, and the qualified visitors will be able to obtain a tourist visit visa issued electronically and instantly with ease and ease.
He stressed that this pioneering and unprecedented step globally comes within the framework of the Kingdom’s ongoing efforts. In promoting tourism and the entry of visitors by facilitating procedures, which enhances the Kingdom’s position as a leading tourist destination globally.
In turn, the Global Head of Government Solutions at Visa, Rajiv Garodia, said: Cooperation with And government agencies in the Kingdom on an initiative "Visa via profile" It builds on the Kingdom’s existing visa framework, making the process faster, safer and easier for the user, by enabling secure visa approvals and providing digital methods that benefit travelers, governments and partners alike.
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