Fujairah Creativity City…a new gateway to innovation and the knowledge economy

Fujairah, 3 January / WAM / Fujairah Creative City – the free media city in Fujairah – continues to strengthen its position as one of the leading national platforms in supporting the media sector and creative industries, through an integrated system that combines a flexible legislative environment, advanced infrastructure, and specialized services, in line with the strategic directions of the UAE in building a knowledge economy based on innovation and creativity.

The city, which was established in 2007, attracts media and creative companies, and provides a supportive platform for entrepreneurs and talents in the fields of media, audio-visual production, digital technologies, and content creation, in addition to attracting influencers and supporting cultural industries.

His Excellency Salem Al Hafiti, Director of Fujairah Creative City, confirmed that the city continues to implement its vision aimed at consolidating its position as a regional and global center specializing in media and creativity, and an attractive destination for investment in the media and cultural industries, in line with the national trends of the UAE in building a knowledge economy based on innovation.

He explained in statements to the Emirates News Agency, WAM, that Fujairah Creative City is keen to provide a flexible and stimulating investment environment, supported by advanced infrastructure and integrated operational solutions, that enable companies, entrepreneurs and creative people to develop their businesses and achieve sustainable growth, noting that the next stage will witness expanding the scope of services, strengthening strategic partnerships, and attracting more qualitative investments in the media and creative production sectors.

Fujairah Creative City is distinguished by a package of investment advantages that have enhanced its attractiveness locally and internationally, most notably the speed of licensing procedures and the flexibility of media services, in addition to the diversity of media and creative licenses to meet the needs of various business models, in addition to providing flexible operational solutions and equipped work spaces, which contribute to reducing establishment costs and accelerating the launch of projects.

Fujairah Creativity City is studying integrating artificial intelligence solutions into a number of its services, with the aim of raising the efficiency of operations, simplifying procedures, and enhancing customer experience, as part of its future plans to develop the system of services it provides.

The city launched community initiatives in support of comprehensive economic development, which included providing discounted licenses of up to 80% for people of determination, housewives, retirees, and youth, in addition to providing a platform to display their products and services through its exhibition center, Majalna, in a way that enhances access to the market and supports the sustainability of emerging projects.

The city’s efforts are in line with national visions aimed at empowering the creative economy and enhancing its competitiveness, by attracting qualitative and international investments, expanding the media content base, and supporting digital transformation in the media sector, in addition to contributing to empowering national competencies and building professional capabilities, through an incubator environment that encourages innovation and entrepreneurship.

Fujairah Creativity City recorded a gradual growth in the number of licensed companies and the diversification of its activities, reaching about 20,000 registered companies from more than 180 countries, with the United Kingdom, India, Pakistan, and then France topping the list of countries in partnerships and services provided, with an increasing presence of emerging and medium-sized companies, along with specialized media institutions, which reflects investors’ confidence in the work system provided by the city and its ability to adapt to the rapid transformations in the media industry.

As a media free zone, the city plays a pivotal role in supporting the economic diversification of the Emirate of Fujairah, by expanding the contribution of creative sectors to the local product, and enhancing the emirate’s position as a regional and global center for media, cultural and creative industries, taking advantage of its strategic location on the coast of the Gulf of Oman and the regional and international logistical connections it provides.

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