المملكة: Developing the experience of the guests of God…a wide international presence in the Umrah and Visitation Forum

Medina hosts the third edition of , organized by in partnership with the , at the King Salman International Convention Center, with broad participation from business leaders, decision makers and specialists from various countries of the world, in a step that reflects the accelerating transformation in the system of Umrah and visitation services in the Kingdom.
The holding of the forum comes in light of a noticeable growth in the number of Umrah pilgrims and visitors, which pushes towards reshaping the experience of the Guests of God according to an integrated model that goes beyond providing traditional service to building a comprehensive experience that begins from the planning stage of the trip until the visitor leaves, through… An interconnected system of logistical, technical, and hospitality services.
Umrah and Visitation Forum
The wide international presence, the participation of more than 160 speakers and more than 150 exhibitors, in addition to the expectation of receiving more than 40,000 visitors, confirms the status that the forum has become as a global platform for exchanging experiences and anticipating the future of the sector, in light of the qualitative transformations it is witnessing driven by innovation and digital transformation.
The sessions address The forum will discuss pivotal topics related to the integration of services and the development of the visitor’s cultural and enriching experience, in addition to reviewing the latest solutions in the fields of crowd management, transportation, hospitality, and digital services, which contribute to raising the efficiency of performance and improving the quality of services provided to the guests of God.
Crowd Management
In this context, technology is no longer only a supportive element, but has become an essential pillar in the operation of Umrah and visiting services, through the use of data and smart systems to enhance smooth movement, improve crowd management, and provide more efficient services. And flexibility, to keep pace with visitors’ aspirations and enhance their experience. The signing of many agreements and partnerships during the forum also reflects a trend towards empowering the investment sector and opening horizons for local and international companies to contribute to the development of services, in a way that enhances the sector’s competitiveness and keeps pace with the goals of the Kingdom’s Vision 2030.
The accompanying exhibition represents an interactive space that showcases the latest operational models and innovative solutions in the fields of smart transportation, hospitality, digital services, and sustainability, allowing participants to see best practices and build quality partnerships that contribute to developing the system.
It embodies Forum: The Kingdom is moving towards reformulating the experience of the guests of God according to an integrated system based on quality of service, operating efficiency, employing technology, and strengthening partnerships, which consolidates its position as a leading global destination in serving pilgrims and visitors, and reflects the interest of the wise leadership – may God support it – in improving this experience and developing it in a sustainable manner.
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