"Fujairah Natural Resources" Launches the virtual character "crescent moon" As a digital influencer
FUJAIRAH, April 7, 2017 (WAM) – The Fujairah Natural Resources Foundation launched the virtual character “Hilal”, in a step aimed at enhancing community communication by employing him as a digital influencer who provides interactive content introducing the mining sector in an innovative and attractive manner.
This initiative comes within the organization’s efforts to develop its communication tools.
The name “Hilal” was chosen to reflect the Emirati identity and be linked to society, while the character belongs to the youth group (25-30 years old), targeting this vital segment and enhancing its role in spreading awareness.
His Excellency Engineer Ali Qasim, Director General of the Foundation, confirmed that the launch of “Hilal” embodies its orientation towards innovation in institutional communication.
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