Adidas dog shirts for Real Madrid fans

Adidas has launched a special kit for dogs of the Real Madrid shirt, inspired by the new home uniform for the next season 2026-2027.
According to Footy Headlines, the goal is for Real Madrid fans to be able to dress their pets in the same look as the team.
Real Madrid revealed its jersey for the 2026-2027 season, with pictures through its accounts on social media platforms.
The report indicated that Adidas is no longer limited to offering players’ kits, but is expanding its range to include fans and their pets, which reflects an innovative marketing approach that links emotion to the club and the product.
This step comes as part of Adidas’ expansion into pet products, as it had previously launched similar kits for national teams before the 2026 World Cup.