The National Media Authority organizes a main session in Ras Al Khaimah as part of the national campaign to introduce media content standards
Ras Al Khaimah, June 24 / WAM / Today, the Emirate of Ras Al Khaimah hosted a key session within the national campaign to introduce media content standards in the UAE 2026, organized by the National Media Authority, with the aim of enhancing awareness of the twenty standards for professional and responsible media content, and enabling media professionals, creators and content makers in the UAE to produce reliable media, creative and digital content that reflects Emirati identity and values, maintains societal cohesion, and keeps pace with rapid developments in Media sector.
The session, which was organized by the Authority in cooperation with the Ras Al Khaimah Government Media Office at the DoubleTree by Hilton Resort & Spa, Marjan Island, in the presence of a number of officials, experts, media figures, influencers, students and interested parties from various specializations, focused on the importance of media content standards as a clear regulatory framework that enhances the growth of the media sector, establishes responsible professional practices, and supports the production of content that takes into account societal values and respects national legislation.
Her Excellency Maitha Majid Al Suwaidi, Executive Director of the Media Strategy and Policy Sector at the National Media Authority, stressed during her keynote speech that the UAE has, in recent years, adopted an integrated legislative approach to developing the media sector, which is based on modernizing the legal and regulatory frameworks to keep pace with the rapid transformations in digital media and modern technologies, and provides a clear and stable environment that supports growth, investment and responsible creativity.
She explained that the new media legislative system represents a qualitative shift in regulating the sector, as it established a comprehensive framework covering various traditional and digital media activities, in a way that enhances the country’s competitiveness and ensures keeping pace with global changes in the media industry.
She added that the UAE’s media legislation and policies aim to provide clear rules that enhance trust and transparency, protect the rights of individuals and society, and support the production of professional content that reflects the country’s values and identity and keeps pace with international best practices.
Her Excellency pointed out that media content standards constitute one of the most important tools of this regulatory system, as they include 20 standards covering various aspects of media content, with the aim of enhancing professional responsibility, preserving national identity, protecting privacy and community cohesion, and establishing a safe and stimulating media environment for creativity.
She stressed that the national campaign to introduce media content standards, organized by the Authority in the various emirates of the country, comes to enhance awareness of these standards and consolidate partnership with media professionals, creators, content makers, and media and academic institutions, in a way that contributes to the development of Emirati content that expresses the values of society, tells the country’s success story in modern language and innovative tools, and enhances the UAE’s position as a global center for media and content creation.
She also highlighted the role of clear and advanced regulatory frameworks, which came as a result of constructive and expanded dialogues with media makers locally and globally, in building a flexible, stimulating and attractive media environment in the UAE that embraces national talent, opens the doors to qualitative investments in the media, and encourages the production of high-quality local content.
Her Excellency Heba Fatani, Director-General of the Ras Al Khaimah Government Media Office, confirmed that the UAE continues to strengthen its position as a destination for content makers, media innovation pioneers and influencers from various parts of the world, thanks to the clear strategies developed by national institutions to enhance the contribution of the media and the creative content industry, such as the National Media Authority.
Her Excellency praised the national campaign organized by the National Media Authority in cooperation with media offices in various emirates, because of their pivotal role in introducing creative people from the country and all over the world to the system of media standards that respect Emirati and humanitarian values and meet the requirements of the best practices and advanced, integrated and transparent standards that the country provides to content makers, media professionals and influencers, to take full advantage of qualitative opportunities, advanced tools, advanced technologies and stimulating and supportive environments for them in the UAE, as is the case with the region. RAKEZ Media Center in Ras Al Khaimah provides creators and media companies with a qualitative climate to establish and expand media and creative projects now and in the future in the emirate and the UAE.
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