المملكة: Outlets are booming with more than 31,000 tons of local peaches
The Kingdom’s markets are witnessing commercial activity for trading and marketing agricultural crops and local fruits. Coinciding with the peak of the summer season, Peachesas an important local agricultural product whose annual production volume exceeds 31 thousand tons, feeds sales outlets and finds a remarkable demand from consumers for its quality and unique taste.
The Ministry of Environment, Water and Agriculture explained, as part of the “Sweet in Season” campaign that it launched to raise awareness of Diverse seasonal fruits, and raising the efficiency of the marketing system for local production in seasons of abundance. Local peaches are characterized by high quality, and their cultivation is concentrated in a number of regions of the Kingdom. The most prominent of which are: (Tabuk, Al-Jawf, Asir, and Al-Baha).
Enhancing local production
She indicated that the crop is famous for the diversity of its varieties that are abundant in the local environment, including: (Early Grand, Desert Red, Florida Prince, Tropic Sweet, and Tropic Snow), as this diversity contributes to supporting fresh consumption and supplying the manufacturing sector, in addition to its inclusion in some medical and cosmetic preparations.
The Ministry continues its efforts to empower farmers and enhance local production of agricultural crops, by providing an integrated system of support and services that include: technical guidance and guidance, financing facilities, and expanding the application of modern agricultural technologies. This contributes to raising production efficiency and quality, in addition to strengthening supply and marketing chains by organizing seasonal programs and local exhibitions, to ensure quick and easy access of national products to consumers and achieving the goals of Saudi Vision 2030.
It is noteworthy that the “Sweet in Season” campaign aims to introduce the various types of local fruits and their times of availability in different seasons throughout the year; To promote the consumption of local products, raise their quality and safety standards, and raise awareness of the diverse options for seasonal fruits; In addition to increasing the efficiency of the marketing system for locally produced fruit during its production season; To support local farmers and increase their financial investment returns.
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