المملكة: Agreements and initiatives…the conclusion of the Influence Makers Forum, with the participation of 1,500 influencers

The activities of the “Influence Makers ImpaQ” Forum, which was organized by the Ministry of Information on December 18 and 19, concluded last night, with the participation of more than 1,500 influencers and specialists from all over the world, and the attendance of more than 30,000 visitors.
It is the first forum of its kind in the Kingdom and the largest, whose activities were hosted by Mayadin Al-Diriyah Hall on an area of ​​​​more than 23 thousand square meters, under the slogan “Inspiration beyond numbers,” with the aim of providing a new platform for influence makers, in order to focus on creativity and innovation, away from numbers and follow-ups. Traditional, which social media platforms focus on.

Impact Makers Forum

The forum resulted in the signing of a series of agreements and strategic partnerships, which aim to expand and enhance the scope of innovation and creativity in various media and marketing fields in the Kingdom.
The signing ceremony took place in the presence of the Minister of Information, Salman bin Youssef Al-Dosari, who stressed the importance of these initiatives in supporting the media and digital sector, and keeping pace with efforts aimed at strengthening media economies, especially those related to digital influence.

Support digital innovation

The agreements included more than 50 announcements and initiatives worth more than one billion riyals, which reflects the significant impact of this event in supporting digital and media innovation in the Kingdom.
The Minister of Information had announced the creation of an international award to coincide with the next edition. The forum’s activities included a number of prominent activities, including the “Influence Space”, which hosted dialogue sessions that addressed the most prominent topics related to the future of digital media.

Enhancing the Kingdom’s image globally

One of the most prominent discussions was a session entitled “The Spirit of Saudi Arabia… A Window from the Kingdom to the World,” during which the CEO of the Saudi Tourism Authority, Fahd Hamid Al-Din, presented a vision about the role of tourism in enhancing the Kingdom’s image globally.

The forum also witnessed follow-up via live broadcast, where the number of viewers reached more than 10 million viewers, which reflected the amount of interest and the level of great demand that the event received globally, as it allowed participants from all over the world to interact with its activities, follow its in-depth sessions, and its innovative presentations that took place. Translated into 4 live languages.

Digital content industry

The “Innovation Theater” witnessed advanced demonstrations of the use of technology in creating digital content, while the “Mamal Area” was allocated for training workshops, aimed at developing the skills of participants in the technical and artistic field.

The forum also discussed the impact of artificial intelligence on media, and local and international experts reviewed how modern technologies can bring about a radical change in the digital content industry, pointing out the importance of combining human creativity and artificial intelligence.

Cultural and artistic atmosphere

The forum’s activities concluded with a concert that brought together the most prominent stars and artists, which added a festive character to the conclusion and provided an opportunity for communication between the participants in a wonderful cultural and artistic atmosphere.
It is expected that the “ImpaQ Makers” Forum will continue its journey as a major platform for exchanging knowledge, ideas and experiences between impact makers from around the world, and it is expected to continue to be organized annually as part of Saudi Vision 2030, to promote digital innovation and creativity, and support the local content industry at the global level.