المملكة: The Influence Makers Forum discusses the role of sports club accounts

The dialogue session on the closing day of the “ImpaQ Influence Makers” Forum, which was entitled “Sports club accounts…a new means of influence,” discussed the important role of club accounts in strengthening the relationship between clubs and their fans, and their great influence in various fields, whether social, sports, or economic. Or media.
During the session, speakers emphasized the role of club accounts in enhancing the club’s identity and popularity through content that reflects its history and values, communicating with fans by providing a direct channel to interact with fans, which enhances the feeling of belonging, in addition to their economic impact by increasing revenues by using accounts to promote the sale of tickets. Merchandise, subscriptions, as well as providing a platform to highlight sponsors, increase the opportunities for commercial partnerships, and also provide access to a global audience, which opens doors to new investments.

Impact Makers Forum

The speakers pointed out the importance of sports accounts in the media, through their publication of official news, as the accounts are a major source of club news, including contracts, injuries, and achievements, publishing official clarifications, in addition to creating creative content such as exclusive videos, which contribute to attracting new categories of fans.

The speakers touched on the impact of club sports accounts by promoting matches, encouraging attendance whether on the field or via broadcast, and supporting players by displaying their player achievements, which increases their popularity with the fans.

Media centers in clubs

The Director of Media and Communications at Al-Fateh Club, Muhammad Al-Dhaif, explained that in order to increase the club’s popularity, the media centers in the less popular clubs must search for different, unconventional, creative content, which is what Al-Fateh Club did by promoting the cities that the team visits in every league match.

Al-Nasr Club’s Director of Media and Communications, Al-Waleed Al-Muhaidib, noted that the amount of responsibility is great after Portuguese player Cristiano Ronaldo joined the club, which is considered one of the most popular players in the world. It was necessary to keep up with this popularity by working in parallel with the player’s media team to produce distinctive content for the club and the player.

Saudi competencies

Al-Hilal Club’s Communications Director, Hisham Al-Kathiri, confirmed that the growth rate of followers of club accounts from Europe and South America has grown significantly, after the large recruitment of players that occurred during the last period. Accordingly, Saudi competencies were harnessed and were able to keep up with this growth by producing media content in multiple languages ​​in the form of an echo. In various countries of the world.