"Sharjah for the book" Conclude "Sharjah Executive Program for Publishing Specialists" By enabling 51 specialists from 17 countries
Sharjah, April 17 / WAM / The Sharjah Executive Program for Publishing Specialists today concluded the work of its first session organized by the “Sharjah Book Authority” in cooperation with the American University of Sharjah and the “Publishing and Writing and Media Center at the College of Vocational Studies” at “New York University” at the American University headquarters in Sharjah, which is the first program of its kind in the region, Africa and Asia and organized for the first time outside the United States where it was collected in the course of 4 Days 51 publishers from 17 countries, reviewing the visions of the global publishing industry leaders, strategies to enhance digital efficiency and leadership skills, as well as the directions of international markets, which enhances the publishing sector.
The program was keen to keep pace with the developments of the accelerating publishing industry, as it focused on providing practical visions in the areas of building partnerships, global trends, digital formulas and marketing, as well as translation and culture through culture, giving the participants the opportunity to interact direct Princeton, which contributed to creating a stimulating environment to exchange knowledge and enhance professional growth.
Mansour Al -Hassani, General Coordinator for Professional Conferences at the Sharjah Book Authority, said: hosting this program in Sharjah is a major step towards linking regional and international publishing systems and providing specialists with the tools needed to keep pace with the market requirements and digital transformations with the support of the paper book market, which is still a basic pillar in drawing the features of the future of spreading knowledge and narrative narrative at the global level.
The activities of the closing day, which came under the slogan “Ain on the Future”, included a set of interactive workshops, discussion sessions and international status studies, where Joanna Jameel, director of strategic global partnerships in the “Meta” group, opened with the digital marketing session: How does Mita help sell books? ” During it, she discussed how to take advantage of the “dead” platform to establish societal groups, promote books and enhance their sales.
Joanna Jameel reviewed practical strategies to target readers, improve advertising campaigns and enhance the presence of the brand on Facebook and Instagram platforms.
Donia Abi Nassif, head of the content manufacturer at Tech Talk, Middle East and North Africa, presented an interactive session on the growing influence of the “Tech Talk” platform in exploring books, reviewing success stories in this field, as well as sharing applied advice to take advantage of widespread trends and partnerships with content makers.
In a specialized session on the future of artificial intelligence in the publishing industry, Chantal Resttevo Alesi, CEO of Digital Affairs and Executive Director of International Languages, reviewed the “Harper Collins Blings” technical developments in the sector, noting that artificial intelligence has become a pivotal tool in drawing the features of the future of publishing by organizing content and automating the workflow
The program concluded its activities with a ceremony to distribute certificates, presented by Mansour Al -Hassani, General Coordinator for Professional Conferences at the Sharjah Book Authority and Andrea Chambers, Dean of Assistant Publishing, Writing and Media Center at the College of Vocational Studies at New York University in a move in honor Their companies.
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