The Middle East Cosmetics Show will start next October in Expo Sharjah
Sharjah on May 22 / WAM / The Expo Sharjah Center revealed its preparations to launch the first edition of the “Middle East Cosmetry Exhibition 2025”, the upcoming event that will be organized by the center with the support of the Sharjah Chamber of Commerce and Industry during the period from 8 to 12 October 2025 to provide an ideal platform for cosmetics experiences in the UAE and the Middle East and North Africa.
This came during an official announcement ceremony organized by the Sharjah Expo Center in the presence of His Excellency Abdullah Sultan Al Owais, Chairman of the Board of Directors of Sharjah Chamber of Commerce and Industry Specialists and those interested in the beauty sector and media representatives.
The exhibition aims to provide an opportunity for workers in the industry, trade and import of cosmetics to benefit from the Arab Gulf and the Middle East market, which is one of the fastest growing markets in the world as well as enabling the participants to meet consumers and interact with thousands of visitors interested in the latest trends and innovations in the field of cosmetics and providing qualitative opportunities to communicate with major specialists in the sector of distributors, retailers and salon owners And health resorts and electronic trade companies.
Abdullah Al -Owais stressed that the Chamber’s support for the exhibition comes within a comprehensive strategic vision aimed at attracting qualitative exhibitions added to the chain of exhibitions supported by the Chamber with the aim of achieving economic diversification and sustainability in growth in light of the aspiration to build an integrated system of specialized commercial exhibitions that cover economic sectors with high growth and promising capabilities and within the framework of seeking to achieve inclusiveness in supporting the various sectors that witness accelerated growth at the local and regional levels.
He said that the future vision of the room includes the development of a group of specialized exhibitions that serve specific sectors so that Sharjah becomes a permanent destination for specialists and investors in these sectors, explaining that this trend will contribute to creating an integrated business environment that supports the growth of companies and attracts foreign direct investments and enhances the emirate’s position as a distinguished investment destination and a commercial forum linking global markets.
Saif Mohamed Al -Midfa stressed that the exhibition is an ideal opportunity to exchange experiences and build partnerships in the prosperous cosmetic sector in the region, as it is one of the promising sectors in the countries of the Cooperation Council for the Arab Gulf States, indicating that the choice of Expo Sharjah as a platform for organizing this event comes due to the center’s experience that extends for more than 47 years in organizing exhibitions where it hosts more than 80 exhibitions and effective exhibitions besides the success of the center in the organization of the center Similar exhibitions such as the Middle East Watch and Jewelery Exhibition, which annually attracts more than 80,000 visitors from 101 countries and the Emirates Perfume and Oud Exhibition, which includes more than 500 brands and attracts more than 25 thousand visitors.
During the ceremony, the exhibition activities agenda, which includes live shows, educational workshops, free consulting, offers and exclusive discounts on luxury cosmetics products, will also provide the exhibition as a platform for launching new products and providing the latest skin care innovations, cosmetics and hair care from the leading global and regional brands in this field to form the event to enhance the growth of brands and launch new products And achieve the maximum return on the exhibitors.
More than 8 main sectors in the beauty industry, including workers in the field of cosmetics, skin care, hair care, perfumes, organic cosmetics and personal care products for men, are participated in the exhibition, in addition to manufacturers and suppliers of cosmetics components and e -commerce companies specialized in the field of cosmetics.
The exhibition aims to build relationships with senior distributors, retailers, salons, health resorts and e -commerce companies by providing the latest innovations in the world of cosmetics and highlighting the emerging trends in the sector such as the rise of electronic cosmetics trade and the entry of more brands into the cosmetic market.
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