Ahmed bin Saeed opens my exhibition "ISM Middle East" and"Private brands in the Middle East"

Dubai, September 15/ WAM/ His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Civil Aviation Authority, Supreme Chairman of the Emirates Airlines and the group, opened today the activities of the “ISM Middle East” and “Special Trademarks in the Middle East” exhibitions, two of the most prominent and most influential commercial activities in the region, which started in their largest edition so far at the Dubai World Trade Center.

The organization of the two exhibitions comes at a time when expectations indicate the arrival of sales of sweets and snacks in the Asia Pacific, Middle East and Africa to 389.8 billion US dollars at the end of this year, coinciding with the noticeable acceleration in the growth of the global market for private brands, which is expected to reach more than 2,271 billion US dollars by 2033, where the two exhibitions managed to enhance their place As the most important destinations that industry giants go to discover the appropriate opportunities and benefit from them.
This contributed to strengthening the international presence of the “ISM Middle East” and “Special brands in the Middle East” where the activities witnessed the presence of a group of major international companies, including “Emirates Airlines”, “Dubai Free Market”, “Karim”, “Carrefour”, “IKEA”, “Gulf Marketing Group (GMG),” Nesto Group “,” Grandius ” Supermarket, “Yandex”, “Nun” and others, in conjunction with the chances of promising expansion in the markets of the region that is experiencing accelerated growth.

The “ISM Middle East” exhibition was launched in a new three -day course full of events, which included a group of the most innovative brands in the world in the sweets and snacks sector, highlighting the various flavors and production lines devoted to various occasions, in addition to the latest healthy and sustainable sweets innovations.
The exhibition witnessed a record international participation of 86%, as it collected more than 700 exhibitors from 66 countries who offered more than 60,000 innovative products.
As for the exhibition “Private Brands in the Middle East”, it has established its position as the only event in the region designated for this sector, providing buyers unparalleled opportunities for direct communication with manufacturers and exploring the latest product development strategies. The international participation rate in the exhibition was 81.77 percent.
The “ISM Middle East” and “private brands in the Middle East” were established as two prominent platforms for launching new products on the global scene, as major brands are keen to participate in year after year to reveal their latest innovations.

The “Experts Conference” hosted a group of leaders and pioneers of industry, with the participation of prominent names such as “Big Basket” “,” Mars), “Talabat), Dubai Holding”, “Domino’s), and” Choithrams “. These experts enriched the conference with strategic visions that define market features and unprecedented innovations that have acquired the attention of major buyers, distributors and international manufacturers.

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