E&Emirates’ presence at GITEX 2025 represents an interactive platform that brings together future leaders and technologies

In the heart of the vibrant scene of GITEX GLOBAL 2025, the presence of the E&G Group is not limited to showcasing the latest technical innovations; Rather, it extends to embody an integrated strategic vision in which technology intersects with institutional relations, and in which the features of the future are shaped through qualitative partnerships and pioneering national initiatives.
In this context, the pivotal role of Abdullah Ibrahim Al-Ahmad, CEO of Government and VIP Relations at E&Emirates, is highlighted as an engineer of government communication and a builder of bridges of trust between E&Emirates and various government and leadership agencies in the country and the region.
During our visit to the “E&Emirates” pavilion at the “GITEX Global 2025” exhibition, we met Abdullah Al-Ahmad, who bears the responsibility of formulating and activating the government relations strategy, ensuring complete compatibility between the goals of “E&Emirates” and national policy directions. It has succeeded in establishing its position as a reliable partner in supporting government initiatives, by building strong institutional relationships with regulatory bodies, and actively participating in formulating digital policies, thus enhancing the country’s readiness for comprehensive digital transformation.
E&Emirates’ presence at GITEX goes beyond presenting to creating the future
Abdullah Al-Ahmad led E&Emirates’ efforts in concluding a number of qualitative agreements with government agencies and institutions, including the areas of sovereign artificial intelligence, cybersecurity, smart cities, and the industrial Internet of Things. These partnerships have contributed to strengthening the group’s position as a major catalyst for digital transformation in the UAE, and a source of trust for government agencies in implementing vital projects.
In a statement during the exhibition, Al-Ahmad said: “At E&Emirates, we believe that innovation cannot be achieved in isolation from institutional cooperation, and that building the digital future requires strategic partnerships based on trust, transparency, and a shared vision. Through our government relations, we are working to transform this vision into a tangible reality that serves society and enhances the UAE’s global competitiveness.”
Abdullah Al-Ahmad also oversees the management of the company’s VIP experience; He is keen to provide an exceptional experience that reflects E&Emirates’ values ​​of excellence and innovation. The VIP Pavilion at GITEX 2025 was designed to be an interactive space that combines technology and hospitality, and allows visitors, government leaders and decision-makers, to learn about the latest digital solutions in an upscale environment specifically designed to meet their aspirations.
The pavilion witnessed high-level visits from ministers, government officials and institutional leaders. They had the opportunity to explore E&Emirates’ projects in sovereign artificial intelligence, smart connectivity, cloud, cybersecurity, and digital transformation of vital sectors, amid direct interaction with the group’s innovation and engineering teams.
Institutional trust and making government alliances
Through his executive role, Abdullah Al-Ahmad is keen to support national initiatives and enable digital sovereignty, and align E&Emirates projects with national initiatives, especially in the areas of digital sovereignty and enabling local artificial intelligence. He has contributed to launching a number of joint initiatives with government agencies, aiming to enhance data hosting locally, develop technical solutions that take into account national privacy, and support the country’s readiness to face future challenges. The most prominent of these is coordinating efforts with the Cybersecurity Council to adopt the sovereign launch platform for the United Arab Emirates, which is one of the fruits of cooperation between “E&” and Amazon Web Services, and is charged with paving the way for a new era of Public cloud adoption in the UAE, which is expected to add a cumulative value of $181 billion to the country’s digital economy by 2033.
Al-Ahmad emphasized, saying: “Our responsibility is not limited to providing technical solutions, but also includes supporting national policies and enabling government agencies to benefit from our innovation capabilities, ensuring the achievement of the country’s goals in building a sustainable knowledge economy based on trust and digital sovereignty.”
Government relations strategy: intelligent alignment with national trends
Al-Ahmad leads an integrated system of government relations, in which national visions are translated into ambitious digital projects. Through its close cooperation with federal and local government agencies, it ensures that E&Emirates initiatives are consistent with the national agenda, making the group a strategic partner in implementing the UAE Vision 2031 and its Centenary 2071.
Al-Ahmad played a major role in announcing the initiatives of the “Hasanatuk” system and developing the smart services related to it. It is a smart early fire warning system for residential homes, which detects the fire, raises an alarm, and sends an alert to the Civil Defense command center for rapid response. It has become mandatory to implement the “Hasanatuk” system in all residential homes in the Emirate of Abu Dhabi, which represents a significant shift. Quality in enhancing prevention and safety standards within the building permit system in the emirate.
As Al-Ahmad explains, E&Emirates provided program participants with comprehensive guidance on how to employ modern technologies in designing smart homes, including security systems such as “Hassantuk,” energy conservation solutions, and smart facility control technologies, pointing out that investing in technology contributes to reducing electricity and water bills and achieving tangible financial savings in the long term.
Institutional innovation begins with dialogue and is built on trust
Al-Ahmad’s most prominent responsibilities are to launch constructive dialogues on digital policies, overcome regulatory challenges, and create an enabling environment for testing and applying modern technologies such as private networks and artificial intelligence in vital sectors.
Legislative empowerment is considered one of Al-Ahmad’s most notable achievements. He leads ongoing dialogues with regulatory bodies to formulate flexible and secure legislative frameworks for future technologies. He played a pivotal role in developing policies that regulate the work of unmanned aerial vehicles, ensure cybersecurity for advanced networks such as the fifth generation, and set standards for the use of sovereign artificial intelligence, which strengthens the state’s digital sovereignty and builds the confidence of the public and private sectors in dealing with emerging technologies.
In this regard, Abdullah Ibrahim Al-Ahmad says: “Our vision revolves around building strategic partnerships that serve major national goals. Our relationships with government agencies are strategic alliances through which we work to design the future of the digital sector. Therefore, most of our technologies presented at GITEX Global 2025 will find their way to all UAE government institutions, to play their role in serving the development of vital sectors and the well-being of society.”
Abdullah Ibrahim Al-Ahmad’s presence at GITEX 2025 embodies a leadership vision that goes beyond the boundaries of technology, to place government relations at the heart of digital transformation, and to link institutional innovation and national impact. Through his role at E&Emirates, Al-Ahmad continues to lead the group’s efforts towards building an integrated digital system, based on partnership, and enhancing the UAE’s position as a global center for innovation and technology.