Cristiano Ronaldo invests millions of dollars in artificial intelligence

Portuguese star Cristiano Ronaldo has taken a new investment step within his series of projects, away from his career inside the green rectangle.
According to the Portuguese newspaper “Apola”, Ronaldo pumped about 6.4 million euros to acquire a 10% stake in the “Pro To Call” company.
The new agreement aims to develop an advanced technical platform based on artificial intelligence and data analysis in order to provide healthy life, nutrition and fitness programs tailored to each user.
On the economic front, the announcement was quickly reflected in the financial markets, as the company’s shares jumped by 15% before the opening.
The company is expected to begin expanding the scope of the platform globally in early 2026, to include the markets of Europe, the Middle East, and Africa, after the success of the trial launch phase in North America.
The Portuguese star had raised his scoring tally to goal No. 962 in his professional career, after leading his team to win over Al-Fateh with a score of 2-0 in the Saudi Professional League.