"E&" Key campaign partner "Life limit"
Dubai, 6 March / WAM / E& UAE, the pillar of the communications sector in the global technology group E&, participates as a main partner in the “End Life” campaign to save 5 million children from starvation, which was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, “may God protect him”, in conjunction with the holy month of Ramadan, to raise at least one billion dirhams to be invested in combating child hunger in the world.
E& is working to employ its various platforms and resources to facilitate contributions to the “End of Life” campaign to save 5 million children from starvation, which aims to find sustainable solutions to provide food and protect children from hunger according to a clear methodology, in addition to promoting the values of compassion, solidarity and empathy, extending a helping hand to the most needy groups, and consolidating the UAE’s position in the field of charitable and humanitarian work.
The “End Life” campaign to save 5 million children from starvation falls under the umbrella of the “Mohammed bin Rashid Al Maktoum Global Initiatives” Foundation, and comes in partnership with the United Nations Children’s Fund (UNICEF), Save the Children, the Children’s Investment Fund Foundation, and Action Against Hunger.
Masoud M. said: Sherif Mahmoud, CEO of E&Emirates: “Our participation as a main partner in the (End Life) campaign to save 5 million children from starvation reflects our firm commitment to supporting national initiatives with a sustainable humanitarian impact, and translating our vision of harnessing technology to serve humanity, which contributes to strengthening efforts aimed at combating hunger and protecting the most needy children around the world.”
He added: “At E&Emirates, we are keen to employ our technological solutions and digital platforms to enhance the reach of the campaign’s message to various segments of society, enabling individuals and institutions to contribute easily and conveniently, strengthening community interaction with this noble Ramadan initiative, and supporting the achievement of its humanitarian goals.”
E& supports the “End of Life” campaign to save 5 million children from starvation, in various ways, as contributions to the campaign are received through designated numbers, in addition to sending text messages to encourage donations, and promoting the campaign through its various platforms such as Smiles and GoChat.
“E&” announced the allocation of a set of distinctive mobile phone numbers in the “Noble Number” charity auction in support of the efforts of the “End Life” campaign to save 5 million children from starvation. The auction is being organized in cooperation with “Emirates Auctions” on March 7 at the Armani Hotel Dubai in Burj Khalifa, with the participation of businessmen and figures who support charitable and humanitarian work in the UAE.
The list of special numbers includes: 0500000012, 0500000013, 0500000023, 0500000024, 0500000036, 0500000037, 0500000063, 0500000064, 0500000161, 0500000181.
E& also contributes to promoting the “Have a Life” campaign to save 5 million children from starvation, by changing the name of the network, social media campaigns, and promotional offers via SMS during the holy month of Ramadan, to enhance the campaign’s impact and ensure it reaches the largest segment of people.
The “Edge of Life” campaign to save 5 million children from starvation continues to receive contributions from institutions and individuals through 7 main channels, which are the website dedicated to the campaign www.edgeoflife.ae, and the campaign’s call center on the toll-free number 8004999. Contributions can also be made through bank transfer to the campaign account (IBAN No: AE940340003708472909222) in the Emirates Islamic exchange in UAE dirhams.
The “Limit Life” campaign to save 5 million children from starvation allows you to contribute via SMS text messages by sending the word “Life” or “LIFE” through the “Du” and “e&” networks in the Emirates to the numbers: 1034 to donate 10 dirhams, 1035 to donate 50 dirhams, 1036 to donate 100 dirhams, and 1038 to donate 500 dirhams.
You can contribute to the “End of Life” campaign to save 5 million children from starvation through the “Dubai Now” application, under the “Donations” category.
You can also contribute to the campaign via the YallaGive.com website under the “Donations” category, or by creating a special wallet for institutions or individuals on the Dubai platform for community contributions, “Jood.” Jood.ae.
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