The Influencers Headquarters organizes an applied workshop on intelligent design on "Canva" With wide participation

Dubai, 5 July / WAM / The Influencers Headquarters, the first headquarters for influencers in the Emirates and the Middle East, which falls under the umbrella of the Visionaries Group, the largest content management and development platform in the Emirates, organized an application workshop in cooperation with “Canva” that focused on empowering content makers with Canva’s artificial intelligence tools.

This step reflects the continuous efforts of the Influencers Headquarters to bring about qualitative shifts in the content industry sector and the capabilities of creators that enable them to make the most of the tools provided by major international technology companies, and employ them in producing purposeful and attractive content capable of reaching and spreading.

Ahmed Iqbal, General Manager of the Middle East, North Africa and Pakistan at Canva, said: “We were pleased to partner with the Influencers Headquarters, within this applied workshop, which meets the ambitions of the creative community in the region. Our goal at Canva has always been to enable everyone to design, and today, through our tools supported by artificial intelligence, we facilitate content makers’ access to smart design tools, and transform their creative ideas into professional visual content in a more easy and smooth way.”

He added that the features that the participants were trained on today represent a new chapter in how the creative interacts with digital platforms, and a noticeable shift in the way creatives deal with design tools, as influencers can now produce high-quality content for multiple platforms in record time without compromising their visual identity. We will continue to cooperate with the influencers’ headquarters in such programs that give us the opportunity to touch the real needs of creatives in the region, and help them excel in a digital market where the importance of speed of production and quality of visual content is increasing.”

In turn, Hussein Al-Atouli, Director of the New Media Academy, confirmed that organizing this workshop in cooperation with “Canva” comes within the strategy of the Influencer Headquarters to consolidate the UAE’s position as a global center for the creative economy by continuing to develop an integrated environment that removes all obstacles in front of the content creator, so that he can devote himself completely to the essence of his message and creative story, benefiting from artificial intelligence solutions that reduce effort and time.

He added: “We aim to bridge the gap in accelerating global technologies and enhance talent in the region’s keeping up with the latest these technologies. We believe that empowering creators with professional tools is an investment in building communities’ awareness. This workshop comes within a series of initiatives that seek to enable influencers to transform into digital entrepreneurs who possess the skill, speed, and quality to compete globally.”

The applied workshop, in cooperation with Canva, focused on empowering content makers with AI-supported design tools on the platform, programmed to make content creation faster, easier and more effective, especially using artificial intelligence features, smart design shortcuts, and improved workflows that help creators transform their ideas into attractive images in minutes.

The workshop, which witnessed wide participation from content makers in the region, aimed to remove technical obstacles facing creators and unleash their imagination by using the advanced work mechanisms provided by Canva, to ensure speed, efficiency and quality of results.

The workshop reviewed how influencers can transform their ideas from mere mental representations into a tangible and attractive visual reality in just a few minutes, which enhances their ability to keep pace with global digital acceleration.

During the workshop, participants learned about an integrated package of tools provided by “Canva” to support creative people, as practical training focused on “Magic Design” tools, which enable users to generate complete designs based on a simple text description or an uploaded image, which shortens hours of manual work, in addition to artificial intelligence editing tools and mastering “Magic Edit” skills to replace elements within images, “Magic Grab” to move items, people, or products within any image smoothly, and “Magic Expansion,” a tool that works Artificial intelligence allows the user to expand the boundaries of the original image in any direction.

The practical exercises also included rapid design and production shortcuts within the work system that allow creating large batches of content (Bulk Create) for different platforms at the same time, while maintaining the consistency of the visual identity, in addition to mastering the tools for removing video and image backgrounds with the push of a button, and integrating cinematic effects that make the content more attractive and interactive.

A practical application was presented on brand management “Brand Hub” and how to build an integrated asset library that ensures the influencer’s content appears professionally and uniformly across all digital channels.

This workshop is an embodiment of the strategy of the Influencers Headquarters and the Visionaries Group in developing the content industry system in the region, by establishing partnerships with major global technology institutions.

The group seeks to adapt artificial intelligence to be a creative partner that helps the creator focus on the story and message after removing obstacles and technical complications from his path.

The technical updates that Canva presented during the workshop represent a radical change in production philosophy that contributes to empowering everyone to design, allowing content makers, whether beginners or professionals, to produce visual content with ease.

The workshop included live demonstrations and realistic use cases, showing participants how to overcome the stagnation of the idea and immediately begin professional implementation, which enhances their ability to compete in the digital content market, which has become primarily dependent on the quality of visual content and the speed of spread.

Canva continues to strengthen its position as one of the most prominent global platforms in the field of visual design powered by artificial intelligence, as it is used by more than 265 million people every month around the world.

Canva’s artificial intelligence tools have also been used more than 32 billion times, indicating the growing role of these technologies in facilitating content creation, improving workflow, and increasing production efficiency.

As AI accelerates the transformation of content production, Canva is enabling users to seamlessly move from generating ideas and drafts to delivering scalable work.

This trend reflects the growing demand for smart design solutions, as Canva ranked third among the most widely used AI platforms globally, while being recorded as one of the fastest growing companies in customer spending on AI products among major software companies, according to research issued by the venture capital firm Andreessen Horowitz.

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