Participants in the One Billion Followers Summit stress the importance of meaningful content

Dubai, January 12 / WAM / Participants in the One Billion Followers Summit, which was launched in Dubai yesterday, said that purposeful content represents the backbone of effective communication in the digital age, because it enhances awareness, encourages thinking, and provides added value to users, especially when focusing on creating content that addresses the needs of… The public and provides solutions, enables individuals and companies to build strong relationships and enhances credibility and positive influence in society.

Doug Shapiro, of the Boston Consulting Group, said that the creator economy greatly affects traditional media due to the huge volume of its content; 300 million hours are uploaded to YouTube annually compared to 15,000 hours from Hollywood. He explained that although the content produced by creators is greater, its consumption represents a quarter of total media consumption, while its revenues generate 15% of total media revenues.

He added that creators face commercial challenges, which requires them to balance their creative vision and business acumen to attract audiences, noting that new platforms have democratized the media landscape, enabling millions to compete with traditional media companies.

Rania Masri Al-Khatib, from IMI, stressed the importance of using social media and applications such as Tik Tok to expand media influence, pointing to the necessity of improving content delivery and training individuals to produce effective content that enhances positive interaction. ‎

For his part, Casper Lee, founder of the “Influencer.com” platform, said that his self-confidence increased his willingness to face new experiences and adapt to discomfort, calling on new creators to focus on producing content that reflects their personal passion to enhance creativity and real connections with audiences, while exploiting trending topics. To grow their audience.

Islam Ali, founder of the Yellow Ribbon Platform, explained that his company, which was founded in 2017, focuses on managing digital content and protecting intellectual property rights, in partnership with the New Media Academy, praising the “Billion Followers Summit” initiative, which brings together UAE and international creators and provides increasing commercial opportunities.

He pointed out that the UAE has become a major center for content production, which strengthens the local economy thanks to the diversity of its population and the increased demand in this field.

Khaled Al-Hamad, a brand building expert, said that it is important to adopt correct strategies to appear in search results and build strong relationships through high-value content and effective comments.

He advised focusing on comments to build interaction, especially in the UAE, with the need to continue publishing content.

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