"Media leadership program" It concludes a working visit to the United Kingdom
Dubai, June 24 / WAM / The “Media Leadership Program” of the Dubai Media Council concluded a week -long working visit to the United Kingdom, during which the program’s associates participated in a series of meetings, sessions and extensive activities with the aim of exchanging knowledge with a leading global media institutions to deepen the strategic understanding of the most important developments in the global media scene, and gain more experiences related to building confidence and employing artificial intelligence in supporting the media message, Successful narratives formulas of a highly influential strategic nature.
The visit of 25 communication officials in the government agencies in Dubai, employees of the “Media Leadership Program”, participated in the visit. The initiative launched by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the second deputy governor of Dubai and Chairman of the Dubai Media Council, with the aim of preparing media leaders capable of making an advanced media message that accompanies the comprehensive and sustainable development process in Dubai, and confirms its position as the head of the future industry, and enhancing the ability of those cadres to build strong work teams that possess the elements of excellence and competence in formulating and communicating the active media message that serves goals Dubai Strategy.
The visit, which comes in the context of the international cognitive exchange plan for the program, aimed to provide participants with advanced knowledge and skills to build government communication capabilities that follow the best standards of global excellence, and to develop media strategies characterized by high effectiveness, as the focus was on a number of major topics that constitute the future of government communication, the most important of which is building confidence with the media, digital transformation, artificial intelligence, national identity, The effective strategic government communication impact on strengthening international relations.
During the visit, the program’s associates reviewed a group of best practices in leadership and policies related to media work through a series of interactive sessions and field visits, during which they interacted with officials of international media institutions, departments for government communication, research and studies centers, and technology experts, and the visit also included meetings with a group of diplomats and communication experts specializing in international media.
The members of the program participated in discussions with a number of senior officials of the strategic communication sector in the British government on ways to develop effective strategic messages, and the meetings also included a group of prominent British figures with long experience in this field.
During the visit, the associates of the “Media Leadership Program” program met the officials of the “Thomson” Foundation, addressed the meeting reviewing the most important features of the transformations witnessed by the global media and the most important developments and manifestations of this development.
At the headquarters of the “Financial Times” and “Sky News”, the program members exchanged with senior executives in the two leading media outlets, visions about effective operational methods, editing and news strategies in the digital age.
The schedule of visiting members also included a session with Google officials, which highlighted the future of media work in the light of the rapid development of information technology, and how to benefit from them in confirming the effectiveness of strategic messages, and achieving the desired targets behind them.
The activities of the “Media Leaders” program in the United Kingdom included the visit of the “Apulitical” offices, which is a global platform for learning the public service for policy makers, where the attendees participated in a session that dealt with methods of building confidence in the digital environment and the root changes that accompanied the global rapid technological development.
The visit included a group of expanded meetings with government officials and experts in strategic communication from those with distinguished experiences that they acquired through occupying government positions and diplomatic roles, which gave them a large balance of qualitative experiences in the fields of strategic communication, where the program’s associates introduced the most important rules and criteria for success in building and passing strategic messages.
His Excellency Nihal Badri, Secretary -General of the Dubai Media Council, said that the media leadership program is an essential element in our strategy to enhance Dubai’s position as a leading media center through the development of leadership talents capable of formulating a strong media speech that takes into account the requirements of the future, and contributes to supporting the Dubai development process and highlighting the achievements of its achievements and transferring its mission to the world in an effective and effective manner.
For his part, Hisham Al -Ulama, Director of the Strategy and Performance Department at the Dubai Media Council said that the tour provided the participants with a comprehensive understanding of the method of adapting institutions with the surrounding variables while preserving the highest professional standards and from diplomatic methods to the narrative narration based on data, will support the ideas that were shared during this tour. With efficiency and confidence.
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